# Plant-Based Egg White Alternatives Plantible Raised $4.6 Million in Seed Round By Grace Mahas | Published 2020-04-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/plantible References: [techcrunch](https://techcrunch.com/2020/04/30/plantible-raises-4-6-million-seed-round-for-an-egg-white-replacement-that-isnt-aquafaba/) & [plantiblefoods](https://www.plantiblefoods.com/) Plantible is a new plant-based food producer creating [whey and dairy protein alternatives](https://www.trendhunter.com/trends/marine-whey) and was founded by Maurits van de Ven and Tony Martens. The brand uses a small aquatic leaf named duckweed to extract a [plant-based protein ingredient](https://www.trendhunter.com/trends/plantbased-protein-powders1) that enables food companies to produce vegan products from animal-based products. Plantible offers a unique value proposition many of its competitors lack — duckweed, the fast-growing and easily-digestible protein that allows the business to be more cost-efficient and scalable. Thus far, the brand sells a jar of [liquid egg whites](https://www.trendhunter.com/trends/meala-foodtech-groundbaker) for anywhere between $15 to $20 dollars, while their profit per bottle is $7 to $10 dollars. However, the brand hopes its recent funding will help scale down costs and increase profit margins. Image Credit: Plantible ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Alternatives:** Plantible's use of duckweed as a plant-based protein ingredient offers disruptive innovation opportunities in the plant-based protein market. - **Cost-efficient Scalability:** Plantible's innovative approach of using duckweed enables cost-efficient scalability, presenting disruptive innovation opportunities in the food production industry. - **Increased Profit Margins:** By leveraging duckweed as a plant-based protein source, Plantible aims to increase profit margins, creating disruptive innovation opportunities in the vegan food market. ### Sectors Adopting This - **Plant-based Food Industry:** The growth of plant-based food products creates opportunities for companies like Plantible that offer plant-based protein alternatives. - **Food Production Industry:** Plantible's cost-efficient scalability model has the potential to disrupt the traditional food production industry by providing a sustainable and scalable protein source. - **Vegan Food Market:** Plantible's use of duckweed as a plant-based protein ingredient opens up disruptive innovation opportunities in the expanding vegan food market. ## Related on Trend Hunter - [Mixable Egg Alternatives](https://www.trendhunter.com/trends/plant-based-eggs.md) - [Bean-Based Liquid Eggs](https://www.trendhunter.com/trends/plant-based-liquid-egg.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Potato-Based Liquid Eggs](https://www.trendhunter.com/trends/awevo.md) - [Plant-Based Liquid Eggs](https://www.trendhunter.com/trends/perfeggt.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Alternative Egg Protein Partnerships](https://www.trendhunter.com/trends/the-vegetarian-butcher-egg.md) - [Pourable Egg Alternatives](https://www.trendhunter.com/trends/pourable-egg-alternative.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md)