# D2C Gardening Shops Plantgem is a Source for Curated Plants and Bulbs By Laura McQuarrie | Published 2021-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantgem References: [wellandgood](https://www.wellandgood.com/plantgem/) & [plantgem](https://plantgem.com/) Plantgem is a D2C gardening company founded by Willow King and Julie Carson and it was created as an online destination for in-season supplies to surprise and delight. The one-stop shop for gardening goods sets itself apart as a modern gardening brand that stocks unique seeds and bulbs, such as the chocolate lace flower, apricot lemonade cosmo or the white cap peony with edible flowers. As Carson told Well+Good, "We wanted gardening to be more inclusive and loose and funky than the more traditional offerings." Plantgem offers a wide assortment of products, including stunning varieties of commonly known flowers. Shoppers may also choose to browse Plantgem's offerings by their zodiac sign and secure pre-orders to set themselves up for a colorful next season. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 43% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Curated Gardening Products:** There is an opportunity for companies to differentiate themselves in the gardening industry by offering unique, hand-picked, and exclusive products that cater to a modern and inclusive audience. - **Personalized Gardening Experience:** There is an opportunity for companies to offer personalized gardening experiences based on customers' astrological signs, gardening preferences, and regions, to help them make informed decisions and increase customer satisfaction. - **D2C Gardening Brands:** There is an opportunity for companies to enter the gardening industry as D2C brands, offering high-quality and affordable gardening products to customers, without involving intermediaries and increasing profit margins. ### Who This Affects Most - **E-commerce Industry:** E-commerce companies can capitalize on the growing demand for gardening products and create an online marketplace for curated and personalized gardening goods, tapping into a new and lucrative customer base. - **Horticulture Industry:** Horticulture companies can collaborate with D2C gardening brands and offer unique and exclusive products, leveraging their expertise in the field, and expand their reach to new customer segments. - **Retail Industry:** Retail companies can explore the potential of D2C gardening brands, integrate them into their existing product lines, and capture a share of the growing demand for unique and personalized gardening products. ## Related on Trend Hunter - [Comprehensive Gardening Brands](https://www.trendhunter.com/trends/gardenuity.md) - [Aggregated Plant Retail Apps](https://www.trendhunter.com/trends/getanyplant.md) - [Private Label Plant Ranges](https://www.trendhunter.com/trends/target-good-little-garden.md) - [Plant Care Tool Collections](https://www.trendhunter.com/trends/prick-ldn.md) - [Organic Cooking-Themed Plant](https://www.trendhunter.com/trends/culinary-plant-collection.md) - [Biophilic Design Brands](https://www.trendhunter.com/trends/greenery-unlimited.md) - [Interior Plant Design Services](https://www.trendhunter.com/trends/interior-plant-design-service.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Eco Colourful Flower Kits](https://www.trendhunter.com/trends/grow-colors.md)