# Eco Plant-Powered Supplements PlantFuel Makes Nutritional Performance Products for Sustainability By Laura McQuarrie | Published 2021-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantfuel References: [prnewswire](https://www.prnewswire.com/news-releases/gnc-to-launch-plantfuel-breakthrough-premium-plant-based-nutritional-supplement-brand-301290928.html) & [plantfuel](https://plantfuel.com/) PlantFuel is a premium nutritional supplement brand that sits at the intersection of performance plant-based nutrition and eco-friendly, responsibly sourced packaging. The products help to satisfy the ever-growing demand for [plant-based nutritional products](https://www.trendhunter.com/trends/zoe-daily30), especially ones that are scientifically advanced enough to support peak health, wellness and performance. The product range is being introduced to [GNC's](https://www.trendhunter.com/trends/gr8-supplements) online channel and retail locations, and it shares solutions like the All-in-One Nutrition with 20 grams of complete [plant-based protein](https://www.trendhunter.com/trends/almondmilk-protein-shakes) and 29 fruits and vegetables, as well as All-in-One Recovery and Daily Immunity + Hydration. Josh Burris, Chief Executive Officer, GNC, says, "PlantFuel's commitment to create clinically proven plant-based nutrition that doesn't compromise on performance and taste, while also utilizing eco-conscious packaging, is something that is increasingly relevant and important to consumers today." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Supplements:** Opportunity for supplement brands to create eco-friendly products that meet the increasing demand for plant-based nutritional products. - **Plant-based Nutrition:** Growing demand for plant-based nutritional products that support peak health, wellness, and performance presents opportunities for supplement brands to innovate. - **Science-backed Supplements:** Innovative supplement companies can compete by offering science-backed plant-based nutritional products that deliver taste and performance without compromise. ### Sectors Adopting This - **Nutritional Supplements:** The nutritional supplement industry can create plant-based products with eco-friendly, responsibly sourced packaging to tap into the growing market demand. - **Fitness and Performance:** Plant-based nutritional supplements with science-backed performance and health benefits offer disruptive innovation opportunities in the fitness and performance industry. - **Sustainability:** Sustainable packaging innovation presents an opportunity for companies across various industries including nutritional supplements to meet rising consumer interest in eco-consciousness. ## Related on Trend Hunter - [Performance Wellness Supplements](https://www.trendhunter.com/trends/gr8-supplements.md) - [High-Protein Meal Powders](https://www.trendhunter.com/trends/meal-powder.md) - [Performance-Driven Nutrition Lines](https://www.trendhunter.com/trends/2025-rebrand.md) - [Athlete-Focused Plant-Based Supplements](https://www.trendhunter.com/trends/plant-proteins.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Science-Based Dietary Supplements](https://www.trendhunter.com/trends/gnc-beyond-raw.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Ocean-Friendly Protein Powders](https://www.trendhunter.com/trends/natreve.md) - [Deep Green Superfood Supplements](https://www.trendhunter.com/trends/green-vibrance-protein.md)