# Self-Referential Peanut Packaging Planters Peanuts New Packaging Shows Off a Peanut-Shaped Form By Michael Hemsworth | Published 2022-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/planters-peanuts References: [brandeating](https://www.brandeating.com/2022/09/planters-dry-roasted-peanuts-changes-up-look-with-new-peanut-shaped-packaging.html) & [planters](https://www.planters.com)  The new [Planters](https://www.trendhunter.com/trends/planters-special-reserve-peanuts) Peanuts packaging has been launched as a self-referential update to its branding to make the product even more easily identifiable on store shelves. The packaging features a peanut-shaped form that's curvaceous and easy to grasp for dosing out the perfect portion of the snack. The bottles are crafted with 8% less plastic than the previous version and boasts a 16-ounce capacity across its entire range of flavors including Salted, Unsalted, Lightly Salted, Sweet & Spicy and Honey Roasted. The new Planters Peanuts packaging is being launched onto store shelves now and also features the recognizable Mr. Peanut mascot in a variety of different outfits, depending on the flavor. The branding also boasts large imagery of the product to highlight flavor and texture. Image Credit: Planters ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 42% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Self-referential Packaging:** There are opportunities to create unique and easily identifiable packaging in various industries by incorporating product shapes or themes into the design. - **Sustainable Packaging:** As eco-friendliness increasingly becomes a priority in many consumers' purchasing decisions, there are opportunities to create more sustainable packaging that uses less plastic and other materials. - **Character-driven Branding:** Adding fun and recognizable mascots or characters to packaging can help build brand awareness and create a personal connection with consumers. ### Sectors Adopting This - **Snack Foods:** There are opportunities for snack food companies to incorporate unique packaging designs that better showcase the products and their brand mascots. - **Beverages:** Beverage companies can create more eco-friendly packaging and incorporate interesting shapes or characters to better stand out on store shelves. - **Personal Care Products:** Companies in the personal care industry can benefit from creating more sustainable packaging while also incorporating appealing designs that highlight their products' unique features. ## Related on Trend Hunter - [Peanut-Shaped Chocolate Treats](https://www.trendhunter.com/trends/reeses-1.md) - [Sweetly Spiced Snack Peanuts](https://www.trendhunter.com/trends/sweet-spicy-dry-roasted-peanuts.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Reimagined Peanut Butter Jars](https://www.trendhunter.com/trends/one-trick-pony-2.md) - [Grab-and-Go Peanut Snacks](https://www.trendhunter.com/trends/honey-roast-peanuts.md) - [Organized Shelf-Ready Candies](https://www.trendhunter.com/trends/pantry-pack.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md)