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# Nutty Peanut Automobiles
The Planters NutMobile is one Nutty Eco-Friendly Ride

By Jordan M | Published 2011-02-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/planters-nutmobile
References: [gizfactory](http://gizfactory.com/article/planters-eco-friendly-nutmobile/) & [wired](http://www.wired.com/autopia/2011/02/mr-peanuts-new-car-drives-us-nuts/)

There are a few things that stand out right away about this Planters NutMobile, but aside from its nutty exterior it also boasts some incredible eco properties.

Designed to run on [peanut oil modified biodiesel](https://www.trendhunter.com/trends/peanutbased-beverages), the Planters NutMobile also features "a wind turbine, [solar panels](https://www.trendhunter.com/trends/birds-eye-shipping-trucks), LED interior lighting, recycled parts and wood floors reclaimed from a 19th century Pennsylvania barn," according to the New York Times. It is one seriously green peanut machine.

**Implications** - It's hard to imagine that this nutty automobile wouldn't be able to put a smile on the face of anyone who saw it. As far as creative and quirky marketing strategies go, this one is a definite winner.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 19% | Activity: 13% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Transportation:** The NutMobile showcases the potential of using peanut oil modified biodiesel as a sustainable fuel source for automobiles.
- **Green Technology Integration:** The incorporation of wind turbines, solar panels, LED lighting, and recycled parts in the NutMobile highlights the trend towards integrating green technology into vehicles.
- **Unique Marketing Strategies:** The NutMobile's nutty exterior and quirky features demonstrate the effectiveness of creative and unconventional marketing strategies.

### Where This Applies

- **Alternative Fuels:** The NutMobile's use of peanut oil modified biodiesel presents an opportunity for innovation and growth within the alternative fuels industry.
- **Renewable Energy:** The integration of wind turbines and solar panels in the NutMobile suggests potential advancements in renewable energy solutions for the automotive industry.
- **Advertising and Branding:** The NutMobile's success as a marketing tool highlights the potential for unique advertising and branding opportunities within the automotive industry.

## Related on Trend Hunter

- [College Student-Focused Ambassador Applications](https://www.trendhunter.com/trends/planters-nutmobile1.md)
- [Peanut-Shaped Mobile Bars](https://www.trendhunter.com/trends/nuttiest-dive-bar.md)
- [Nutty Snack-Sharing Mobiles](https://www.trendhunter.com/trends/the-nutty-cruiser.md)
- [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md)
- [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md)
- [Nut-Harvesting Electric Machinery](https://www.trendhunter.com/trends/caterpillar-1.md)
- [Peanut-Based Beverages](https://www.trendhunter.com/trends/peanutbased-beverages.md)
- [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md)
- [Coffee-Brewing Electric Vehicles](https://www.trendhunter.com/trends/vauxhall-mokka-coffee.md)