# Snack Brand Craft Beers The Planters Mr. IPA-Nut was Made with the Noon Whistle Brewery By Michael Hemsworth | Published 2018-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/planters-mr-ipanut References: [chewboom](https://www.chewboom.com/2018/10/23/planters-unveils-new-mr-ipa-nut-craft-beer/) & [planters](http://www.planters.com) The [Planters](https://www.trendhunter.com/trends/planters-special-reserve-peanuts) Mr. IPA-Nut has been unveiled by the nut snack brand as a new beer for consumers that is crafted with a distinctly unexpected flavor profile for consumers to try out. The [craft beer](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale) was created in partnership with the [Noon Whistle Brewery](https://www.trendhunter.com/trends/liquid-breakfasts) and created just for National American Beer Day, which is taking place on October 27. The beer was described by the brand as having a "unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish," which makes it an on-brand libation for the iconic snack nut company. The Planters Mr. IPA-Nut will be available for sale starting on the 27th from participating retailers in Illinois as well as at the Noon Whistle Brewery. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Beer Collaborations:** Craft beer collaborations between snack brands and breweries offer disruptive innovation opportunities in the beverage industry. - **Unconventional Flavor Profiles:** Developing beers with unexpected flavor profiles, such as honey-roasted peanuts, presents disruptive innovation opportunities in the craft beer market. - **Brand Extension Into Beverages:** Brands extending their product lines by creating beverages, like a snack brand creating a craft beer, open up new disruptive innovation opportunities for growth. ### Sectors Adopting This - **Beverage Industry:** Collaborations between snack brands and breweries can disrupt the beverage industry by offering unique drink options. - **Craft Beer Market:** Craft beers with unconventional flavor profiles can disrupt the craft beer market by appealing to adventurous consumers looking for new taste experiences. - **Branding and Marketing Industry:** Brand extension into new product categories, such as a snack brand creating a craft beer, can disrupt the branding and marketing industry by creating new opportunities for brand exposure and consumer engagement. ## Related on Trend Hunter - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Nutty Co-Branded Stouts](https://www.trendhunter.com/trends/deep-roast-peanut-stout.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Peanut-Shaped Mobile Bars](https://www.trendhunter.com/trends/nuttiest-dive-bar.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Flavor-Forward Cashew Snacks](https://www.trendhunter.com/trends/cashew-nut-snacks.md) - [Limited-Edition Hand-Cooked Peanuts](https://www.trendhunter.com/trends/planters-special-reserve.md) - [Holiday-Themed Nut Snacks](https://www.trendhunter.com/trends/planters-products.md) - [Sweetly Spiced Snack Peanuts](https://www.trendhunter.com/trends/sweet-spicy-dry-roasted-peanuts.md)