# Cost-Conscious Plant-Based Meats Planteneers and Handtmann Partnered on New Plant-Based Meats By Michael Hemsworth | Published 2025-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/planteneers-and-handtmann References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/57336/planteneers-creates-new-systems-product-concepts-for-handtmann/) & [planteneers](https://www.planteneers.com/en/)  [Planteneers](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system) and Handtmann announced a new partnership that has seen the development of plant-based steaks and fillet strips with an impressive taste and texture that also keeps cost in mind. The partnership sees the plant-based meat brand working with the filling and portioning systems manufacturer to achieve products with authentic fibrous structures to more closely resemble meat. The partnership has thus resulted in cost-optimized steak, bacon, [cooked ham](https://www.trendhunter.com/trends/ham-alternative) and carpaccio solutions that will be showcased by Planteneers at the 2025 IFFA in Frankfurt, Germany. Senior Product Manager at Planteneers Florian Bark spoke on the Planteneers and Handtmann partnership saying, "After the launch last year we received lots of positive feedback on our offerings. The quality of the plant-based steaks, with their marbling and fine fibre structure, was very well received by customers. This resulted in requests for further options. We got to work and developed new application possibilities for the marbling unit.” Image Credit: Planteneers / Handtmann ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 29% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cost-effective Plant-based Proteins:** The focus on cost-optimization in producing plant-based meats creates room for more competitive alternatives to traditional animal products. - **Enhanced Textural Authenticity:** Advancements in manufacturing processes that replicate authentic fibrous meat structures boost consumer acceptance of meat alternatives. - **Tailored Plant-based Offerings:** Customized options for plant-based meats spur potential for highly personalized consumer products in the expanding vegan market. ### Industries Being Reshaped - **Alternative Meat Manufacturing:** This industry is rapidly evolving to produce vegan-friendly options with the same taste and feel as conventional meats. - **Food Equipment Development:** Innovations in machinery used for creating precise textures and structures are integral to the production of convincing plant-based meats. - **Vegan Specialty Foods:** The growing demand for plant-based steaks and fillet strips encourages an expansion in specialty food products catering to vegan customers. ## Related on Trend Hunter - [Functional Affordable Plant-Based Foods](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system.md) - [Artisan-Style Plant-Based Meats](https://www.trendhunter.com/trends/planteneers.md) - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Plant-Based Meat-Like Extrudates](https://www.trendhunter.com/trends/planteneers-fiildtex.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Fermented Plant-Based Steaks](https://www.trendhunter.com/trends/plantedsteak.md) - [Semi-Finished Plant-Based Beef Products](https://www.trendhunter.com/trends/beef-alternatives.md) - [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md) - [Authentic Plant-Based Steaks](https://www.trendhunter.com/trends/chunk-foods.md)