# Pro-Aging Skincare Collections Well Within's Planted in Beauty Emphasizes Wellness and Beauty By Laura McQuarrie | Published 2017-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/planted-in-beauty References: [wellandgood](https://www.wellandgood.com/good-looks/anti-aging-planted-in-beauty-launch/) & [wellwithinbeauty](https://www.wellwithinbeauty.com/) Well Within's organic, natural Planted in Beauty collection introduces products that emphasize the brand's core belief that true beauty is tied to one's lifestyle and nutrition choices. As such, only a variety of [nourishing naturally sourced plant-based ingredients](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum) power the skincare items, including jasmine flower extract, lemon essential oil and aloe vera leaf juice. Naturally, the products are free from toxins and chemicals. Products from the Planted in Beauty range include the Soothe + Soften Cleansing Emulsion and the Depuff + Illuminate Eye Firming Complex, which set themselves apart as [high-end, nourishing natural skincare items](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) for women anywhere between the ages of 30 to 60. As part of its philosophy, Well Within is also passionate about expressing that "Instead of fighting aging or anti-aging, we embrace [healthy aging](https://www.trendhunter.com/trends/timebeam-beauty)—even celebrate it." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Pro-aging Skincare:** Opportunity for developing skincare products that embrace healthy aging and nourish naturally. - **Organic and Natural Ingredients:** Demand for skincare products made from naturally sourced plant-based ingredients without toxins and chemicals. - **Wellness and Beauty:** Growing emphasis on the connection between lifestyle, nutrition, and true beauty in the skincare industry. ### Industries Being Reshaped - **Skincare:** Potential for disruptive innovation in the skincare industry by introducing high-end, nourishing natural skincare products for mature women. - **Organic Beauty:** Opportunity to expand the market for organic beauty products by offering a pro-aging skincare collection that promotes healthy aging. - **Wellness:** Integration of wellness practices with beauty products could create new opportunities for brands to cater to health-conscious consumers. ## Related on Trend Hunter - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Ageing-Friendly Skincare Systems](https://www.trendhunter.com/trends/collage-beauty.md) - [Adult Anti-Aging Skincare Brands](https://www.trendhunter.com/trends/boomer-babe-beauty.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md)