# Plant-Based Pepperoni Plantcraft Introduces Two New Clean-Label, Vegan-Friendly Pepperoni Products By Niko Pajkovic | Published 2022-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantcraft References: [plantcraft](https://www.plantcraft.com/products/pepperoni/) & [plantcraft](https://www.plantcraft.com/products/pepperoni/)  Plantcraft, a leading [plant-based deli meat](https://www.trendhunter.com/trends/plantbased-deli-meats) brand, has announced the launch of two new meat-free products, Plant-Based [Pepperoni](https://www.trendhunter.com/trends/genio-della-pizza-uncured-pepperoni) Mild and Plant-Based Pepperoni Spicy. The new pepperoni products are made from green banana flour and represent the brand's first offerings from its newly established line of deli meats and slices. The new pepperoni products are entirely free of meat, nuts, soy, gluten, dairy, eggs, and artificial preservatives. In addition, both options boast notably clean ingredient lists and deliver eight grams of protein per serving, which is derived from a combination of peas and fava beans. “While there is no industry-wide definition of ‘clean label,’ we’ve set our own high standards for our deli meats, including ingredients you can recognize that you might use in your own kitchen, to deliver the taste and texture you’re craving," said Plantcraft co-founder Kati Ohens. Image Credit: Plantcraft ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 5% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Clean-label Meat Alternatives:** The rise of clean-label meat alternatives presents an opportunity for brands to offer plant-based substitutes for traditional deli meats. - **Green Banana Flour:** The use of green banana flour in the production of meat alternatives is a trend that allows brands to create products that are free of meat, nuts, gluten, and soy. - **Pea and Fava Bean Protein:** The use of pea and fava bean protein in meat alternatives provides brands with an opportunity to offer protein-packed products that are free of animal products and allergens. ### Sectors Adopting This - **Meat Alternatives:** The meat alternatives industry can capitalize on the trend towards clean-label products by offering plant-based deli meats and slices made from innovative ingredients. - **Plant-based Foods:** The plant-based foods industry can use green banana flour and other innovative ingredients to create meat alternatives that offer a clean-label, allergy-friendly alternative to traditional deli meats. - **Protein Supplements:** The protein supplements industry can offer pea and fava bean protein powders as alternative sources of protein for consumers looking for plant-based options that are free of animal products and allergens. ## Related on Trend Hunter - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Plant-Based Pepperoni Slices](https://www.trendhunter.com/trends/plantaway.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Cookable Plant-Based Pepperoni](https://www.trendhunter.com/trends/tofurky.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md)