# Charitable Plant-Based Winter Menus fresh&co Launched its Comfort-Styled 2020 Winter Menu By Grace Mahas | Published 2020-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-winter-menu References: [freshandco](http://www.freshandco.com/?sgg) & [freshandco](http://www.freshandco.com/?sgg) fresh&co, a family-owned restaurant chain that caters to vegan, vegetarian, gluten-free, and meat-lover customers, recently launched its plant-based winter menu for breakfast, lunch, and dinner dishes. The 2020 fresh&co plant-based winter menu includes the vegetarian 'Beyond Breakfast Bowl' with Beyond Sausage, two eggs, avocado, braised kale, organic quinoa, and hot sauce; gluten-free 'Turkey Avocado Sandwich' with smoked turkey, avocado, pepper jack cheese, arugula, tomato, chipotle aioli served on gluten-free Pullman Bread; and the vegan 'Impossible Meatball Parm' with Impossible Meatballs, San Marzano tomato sauce, vegan cheese, fresh basil served on a Baguette. fresh&co is also re-introducing some favorite dishes including the Questlove’s Cheesesteak -- a vegetarian sandwich made with plant-based Impossible meat and served with cheese sauce, banana pepper relish served on an Amoroso’s Roll. A portion of the sales from this sandwich will be donated to the Food Education Fund at Food and Finance High School. Image Credit: fresh&co ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Winter Menus:** Expanding plant-based options for winter menus allows restaurants to cater to a growing demand for vegan and vegetarian dishes, offering innovative alternatives to traditional comfort foods. - **Beyond Meat Alternatives:** Incorporating Beyond Sausage and Impossible Meatballs into menu items creates more choices for customers seeking plant-based protein options, presenting an opportunity for restaurants to tap into the popularity of these alternative meat products. - **Charitable Food Initiatives:** Partnering with charitable organizations and donating a portion of sales to food education programs not only gives back to the community but also helps to differentiate a restaurant brand and attract socially conscious consumers. ### Sectors Adopting This - **Restaurant/catering:** The restaurant and catering industry can embrace the plant-based trend by expanding their menu offerings with innovative and delicious plant-based dishes. - **Food and Beverage:** The food and beverage industry has an opportunity to innovate by incorporating Beyond Sausage and Impossible Meatballs into a variety of products, offering consumers more plant-based protein options. - **Non-profit/education:** Non-profit organizations and educational institutions can collaborate with restaurants to create charitable initiatives that support food education and raise funds for worthy causes. ## Related on Trend Hunter - [Winter Recipe Vegan Foods](https://www.trendhunter.com/trends/bol-foods.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md) - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Vegan Holiday Feast Meals](https://www.trendhunter.com/trends/holiday-feast-meals.md) - [Comforting Vegan Soup Lines](https://www.trendhunter.com/trends/purple-carrots-october-menu.md) - [Virtual Vegan Bowl Menus](https://www.trendhunter.com/trends/vegan-bowls.md) - [Festive Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plant-based-christmas-menu.md) - [Plant-Based Meatball Wraps](https://www.trendhunter.com/trends/vegan-meatball-wraps.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md)