# Plant-Based Whole Food Challenges The Plant-Based Whole30 Program is a 30-Day Elimination Diet By Laura McQuarrie | Published 2022-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-whole30-program References: [prnewswire](https://www.prnewswire.com/news-releases/whole30-launches-new-plant-based-whole30-first-comprehensive-vegan-30-day-elimination--reintroduction-program-301475785.html) & [whole30](https://whole30.com/plant-based/)  More and more consumers are exploring [plant-based eating](https://www.trendhunter.com/trends/veggify) and Whole30 is helping to support people who are interested in clean eating with its first, structured whole food plant-based elimination and reintroduction protocol, the Plant-Based Whole30 program. This program focuses on [plant-based proteins](https://www.trendhunter.com/trends/plantbased-protein-powders1) and metabolic health support so that people can embrace healthy habits and a better relationship with food. This new plant-based protocol offers an alternative to the Original Whole30 program, which are dietitian-approved and grounded in 12 years of clinical experience. This new offering for vegetarian, vegan and open-minded flexitarians who want to explore new ways of eating will help to cut out processed foods, grains, sugar, alcohol, animal protein and gluten, all while helping people experience the numerous benefits of eating abundant fruits and vegetables. Image Credit: Ghazalle Badiozamani ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 47% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Whole30 Program:** The Plant-Based Whole30 Program focuses on plant-based proteins and metabolic health support, creating opportunities for the development of vegetable-based, health-focused meal planning and delivery services. - **Elimination Diets:** The growing interest in elimination diets presents opportunities in the health and wellness industry for the development of effective tools and resources for those looking to improve their food intake habits. - **Clean Eating:** As consumers become more interested in clean eating, a potential disruptive innovation is the development of eco-friendly, plant-based food products that align with this lifestyle and philosophy. ### Sectors Adopting This - **Food Delivery Services:** The Plant-Based Whole30 Program and its focus on plant-based proteins present a potential opportunity for food delivery services to create and deliver vegetarian and plant-based meal plans. - **Health and Wellness:** As consumers become more interested in elimination diets and plant-based whole foods, the health and wellness industry has the opportunity to create tools and resources that cater to these dietary lifestyles. - **Food and Beverage Manufacturing:** The growing interest in plant-based and clean eating presents an opportunity in food and beverage manufacturing to develop and produce sustainable, plant-based food products that cater to this emerging health trend. ## Related on Trend Hunter - [Plant-Based Food Tracking Programs](https://www.trendhunter.com/trends/gosh-plant-points.md) - [Plant-Based Resolution Boxes](https://www.trendhunter.com/trends/plant-based-resolution.md) - [Plant-Powered Superfood Meals](https://www.trendhunter.com/trends/plant-points.md) - [Plant-Based Nutrition Supplements](https://www.trendhunter.com/trends/zoe-daily30.md) - [Whole Food Daily Supplements](https://www.trendhunter.com/trends/daily30.md) - [Protein-Centric Dietary Programs](https://www.trendhunter.com/trends/ultimate-protein-reset.md) - [Affordable Plant-Based Foods](https://www.trendhunter.com/trends/fresh-plant-based.md) - [Plant-Based School Lunch Guides](https://www.trendhunter.com/trends/vegan-school-lunch-challenge.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md)