# Plant-Based Vitamin E Ingredients Kensing Derives Sun E From Sunflower Oil Byproducts By Kalin Ned | Published 2025-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-vitamin-e References: [nutraceuticalbusinessreview](https://nutraceuticalbusinessreview.com/kensing-sun-e-sunflower-plant-based-vitamin-E-debut)  Kensing has introduced a new plant-based vitamin E ingredient called Sun E, which is derived from sunflower oil byproducts. Sun E is positioned as a clean-label, natural alternative to synthetic vitamin E, with Kensing claiming it offers twice the bioactivity due to its higher concentration of RRR-alpha tocopherol, the most absorbable form of the vitamin. The company highlights that synthetic versions contain only a fraction of usable isomers, leading to lower efficacy and faster elimination from the body. The plant-based vitamin E is sure to draw consumer attention as the ingredient emphasizes sustainability in a time when the health of the planet is a concern for many. By upcycling the ingredient from the sunflower oil production process, Kensing effectively reduces waste and improves environmental impact. Image Credit: Kensing ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 52% | Activity: 66% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Nutraceuticals:** The demand for sustainable nutraceuticals is rising, with innovations like Sun E focusing on reducing environmental footprints through upcycling byproducts. - **Clean-label Products:** Clean-label products are gaining traction as consumers seek transparency, making plant-based vitamin E a preferred choice over synthetic alternatives. - **Bioactive Ingredients:** Bioactive ingredients with superior efficacy, such as Sun E, are revolutionizing the supplement industry by offering enhanced health benefits. ### Sectors Adopting This - **Nutraceuticals Industry:** The nutraceuticals industry is evolving with a focus on sustainability and functional ingredients like plant-based vitamin E. - **Plant-based Supplements:** Plant-based supplements are reshaping consumer preferences, emphasizing the importance of natural origins and eco-friendliness. - **Upcycling in Food Production:** The practice of upcycling in food production presents opportunities to reduce waste and create valuable ingredients from byproducts. ## Related on Trend Hunter - [Organic Vitamin E Oils](https://www.trendhunter.com/trends/organic-vitamin-e-oil.md) - [Sunflower-Sourced Protein Products](https://www.trendhunter.com/trends/sunflower-protein.md) - [Sunflower Protein Ingredients](https://www.trendhunter.com/trends/sunflower-protein-ingredient.md) - [Plant-Derived Emollient Innovations](https://www.trendhunter.com/trends/plantderived-ingredient.md) - [Sunflower-Sourced Protein Powders](https://www.trendhunter.com/trends/sunflower-protein-isolate.md) - [Vitamin-Enriched Sun Care Products](https://www.trendhunter.com/trends/instanatural-vitamin-c.md) - [Plant-Based Emollient Solutions](https://www.trendhunter.com/trends/aak-personal-care.md) - [Multi-Vitamin Skincare Oils](https://www.trendhunter.com/trends/alphabet-oil.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md)