# Plant-Based Valentine's Menus Pinky Cole & MorningStar Farms Collaborated to #MakeItEasy By Laura McQuarrie | Published 2022-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-valentines References: [prnewswire](https://www.prnewswire.com/news-releases/morningstar-farms-and-slutty-vegans-pinky-cole-release-plant-based-valentines-day-menu-to-makeiteasy-301465021.html) & [morningstarfarms](https://www.morningstarfarms.com/en_US/home.html)  Pinky Cole of Atlanta's Slutty Vegan and Bar Vegan teamed up with [MorningStar Farms](https://www.trendhunter.com/trends/morningstar-farms-riblets) to create a [plant-based Valentine's Day menu](https://www.trendhunter.com/trends/valentines-day-lineup) to #MakeItEasy for people to eat more veggies every day. The menu consists of two [vegan recipes](https://www.trendhunter.com/trends/sweet-lorens-x-barbie), The Irresistible Chick and The Sausage Sweetie, both of which can be prepared with MorningStar Farms products, accessible ingredients and little hassle. The first recipe, Irresistible Chick, shares the taste of crispy Incogmeato Chik'n Tenders, tangy Kimchi and sweet Teriyaki mayo on a slider bun. The Sausage Sweetie makes the perfect breakfast-in-bed treat with MorningStar Farms Veggie Original Sausage Patties and vegan eggs, Cole's famous Slut Dust seasoning, plus warm vegan cheese served on warm Hawaiian bread. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 52% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Valentine's Menus:** As the trend of plant-based diets continues to grow, there is an opportunity for more collaboration between vegetarian restaurants and food companies to create plant-based menus for special occasions such as Valentine's Day. - **Convenient Vegan Food:** The rise of convenient vegan food options such as those provided by MorningStar Farms creates an opportunity for restaurants to expand their offerings and appeal to a wider audience by incorporating these products into their menus. - **Celebrity Chef Collaborations:** Collaborations between celebrity chefs and food companies allow for the creation of unique and innovative dishes that cater to the growing demand for plant-based options, and this trend can continue to inspire collaboration opportunities in the future. ### Sectors Adopting This - **Food Manufacturing:** Food companies can innovate by creating new and convenient plant-based versions of popular foods that can be used by restaurants and chefs in the creation of plant-based menus for special occasions. - **Vegetarian Restaurants:** There is an opportunity for vegetarian restaurants to collaborate with food companies to create unique and delicious plant-based menus for special occasions, such as the Valentine's Day menu created by Pinky Cole of Slutty Vegan and MorningStar Farms. - **Hospitality:** As the demand for plant-based options continues to rise, hospitality companies can innovate by offering more vegetarian and vegan options and partnering with food companies to create unique and convenient plant-based dishes for their guests. ## Related on Trend Hunter - [Romantic Meat-Free Meal Kits](https://www.trendhunter.com/trends/valentines-steak-recipe-kit.md) - [Romantic Plant-Based Meal Kits](https://www.trendhunter.com/trends/vegan-valentines-day-meal.md) - [Vegan Valentine's Day Desserts](https://www.trendhunter.com/trends/cinnaholic-valentines-day-menu.md) - [Vegan QSR Expansions](https://www.trendhunter.com/trends/vegan-qsr-expansion.md) - [Meatless Game Day Spreads](https://www.trendhunter.com/trends/meatless-game-day-spreads.md) - [Valentine's Day Vegan Burger Promotions](https://www.trendhunter.com/trends/jalapeno-lime-beyond-meat.md) - [Hearty Plant-Based Chilis](https://www.trendhunter.com/trends/hawt-toddy.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Vegan Valentine's Day Treats](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles.md)