# Vegan-Friendly Tuna Sandwiches The BettaF!sh Plant-based Tuna Sandwiches Come in Three Varieties By Michael Hemsworth | Published 2021-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-tuna-sandwiches References: [foodbev](https://www.foodbev.com/news/bettafsh-to-launch-new-plant-based-tuna-sandwiches/) & [betterfish.de](https://betterfish.de)  The BettaF!sh plant-based tuna sandwiches are a limited edition product range created by the Germany-based brand to provide consumers with a [vegan-friendly option](https://www.trendhunter.com/trends/vegan-seafood-options) to try out. The product comes in three varieties including Classic, Sweet Chili and Sweet Corn + Pepper, which are all being launched exclusively at Aldi locations in Germany. The sandwiches are made with [seaweed and legumes](https://www.trendhunter.com/trends/black-cod-alternative) for the fish-like base with no artificial ingredients in the mix. Co-Founder Deniz Ficicioglu spoke on the new BettaF!sh plant-based tuna sandwiches saying, "In less than a year, our team of product developers have been able to create a delicious, vegan alternative to tuna. This is a product that will help us push the topic of saving our seas and their dwellers…" ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Seafood Alternatives:** The trend towards plant-based seafood alternatives is growing and presents an opportunity for innovative companies to create new and sustainable products. - **Limited Edition Products:** The BettaF!sh plant-based tuna sandwiches being a limited edition product range demonstrates a trend towards exclusivity which can be a profitable strategy for businesses. - **Vegan-friendly Convenience Foods:** As more consumers adopt veganism, there is an opportunity for businesses to offer more vegan-friendly convenience foods like the BettaF!sh plant-based tuna sandwiches. ### Industries Being Reshaped - **Plant-based Foods:** The plant-based foods industry has room for disruption by producing more innovative seafood substitutes like the BettaF!sh plant-based tuna sandwiches. - **Grocery Retail:** Grocery retailers like Aldi who offer exclusive products like the BettaF!sh plant-based tuna sandwiches have a chance to attract more customers and increase profitability. - **Convenience Foods:** The convenience foods industry can disrupt traditional tuna sandwiches by offering vegan-friendly options like the BettaF!sh plant-based tuna sandwiches. ## Related on Trend Hunter - [Plant-Based Tuna Spreads](https://www.trendhunter.com/trends/tunah.md) - [Vegan Canned Tunas](https://www.trendhunter.com/trends/vegan-canned-tuna.md) - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Canned Vegan Tunas](https://www.trendhunter.com/trends/canned-vegan-tuna.md) - [Plant-Based Tuna Products](https://www.trendhunter.com/trends/franklin-farms-plantbased-tuna.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Vegan Tuna Prototypes](https://www.trendhunter.com/trends/loryma.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/cap-vegetal.md) - [Seaweed-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-substitute.md)