# Plant-Based Tuna Alternatives Nestlé Introduces Faux Tuna to its Growing Plant-Protein Portfolio By Grace Mahas | Published 2020-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-tuna-alternatives References: [bnnbloomberg](https://www.bnnbloomberg.ca/nestle-adds-plant-based-tuna-alternative-1.1482620) As more consumers opt for plant-based proteins due to my dietary restrictions and lifestyle choices — among other concerns, [Nestlé](https://www.trendhunter.com/trends/shrimp-alternative) is leveraging this growing market with the introduction of a new plant-based tuna alternative. Made using pea protein and wheat gluten, the new vegan-approved offering will be available at the end of August under the brand's [Garden Gourmet](https://www.trendhunter.com/trends/nestl) brand in Switzerland. The new faux tuna offering will appeal to consumers looking to reduce their consumption of animal protein and also serves as a healthier alternative to red meat. The new plant-based tuna alternative follows the brand's launch of vegan burger patties, plant-based mince, vegan meatballs, plant-powered cold cuts, and vegan chicken nuggets and fillets, all of which have been widely popular. Image Credit: Nestlé, Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Proteins:** The growing market for plant-based proteins presents an opportunity for companies to create innovative and sustainable alternatives to traditional animal-based products. - **Health Conscious Choices:** As consumers continue to prioritize health and wellness, there is a disruptive innovation opportunity to develop healthier alternatives to popular meat products, such as plant-based tuna alternatives that are low in saturated fats and rich in nutrients. - **Expanding Vegan Product Lines:** With the increasing demand for vegan options, there is a potential for businesses to expand their plant-based product lines and offer more diverse and sustainable alternatives to traditional meat products. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can tap into the plant-based protein trend by developing innovative plant-based alternatives, such as plant-based tuna, to cater to the growing demand for sustainable and healthier food options. - **Alternative Protein:** The alternative protein industry can benefit from creating disruptive innovations, like plant-based tuna alternatives, that offer comparable taste, texture, and nutritional value to traditional meat products, appealing to a broader consumer base. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for plant-based protein products, such as plant-based tuna alternatives, by offering products that promote a balanced and nutrient-rich diet, aligning with consumers' health-conscious choices. ## Related on Trend Hunter - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Vegan Canned Tunas](https://www.trendhunter.com/trends/vegan-canned-tuna.md) - [Plant-Based Tuna Products](https://www.trendhunter.com/trends/franklin-farms-plantbased-tuna.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md) - [Meatless Tuna Alternatives](https://www.trendhunter.com/trends/vegtoona.md) - [Plant-Powered Tuna Salads](https://www.trendhunter.com/trends/plant-powered-tuna-salads.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/cap-vegetal.md)