# Plant-Based Product Accreditations Lidl is the First Retailer to Receive the Plant-Based Trademark By Michael Hemsworth | Published 2025-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-trademark References: [vegconomist](https://vegconomist.com/company-news/lidl-certification-vegetarian-societys-plant-based-trademark/) & [plantbasedapproved](https://www.plantbasedapproved.com/)  The Vegetarian Society's Plant-Based Trademark has been certified for use by grocery brand [Lidl](https://www.trendhunter.com/trends/supermarket-campaigns) for one of its plant-based product lineups to provide shoppers with peace of mind when making a purchase. The trademark accreditation will be showcased by Lidl on its [Vemondo](https://www.trendhunter.com/trends/vemondo-plant) Plant! range, which consists of a wide number of [ready meals](https://www.trendhunter.com/trends/waitrose-plantliving-range), ingredients and additional vegetable-based products. The trademark was debuted late last year due to demand from manufacturers and goes beyond the proposed ISO definition of foods that are plant-based to ensure they have key plant-based characteristics. Head of Trademarks at The Vegetarian Society Vanessa Brown spoke on the Plant-Based Trademark saying, "It’s fabulous to have Lidl on board with its fantastic Vemondo Plant! range now being certified to use the Plant-Based Trademark. Customers are looking for reassurance from an easy-to-read label and will be able to see the Plant-Based Trademark on products in Lidl stores soon.” Image Credit: Lidl ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 19% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Certified Plant-based Labels:** The introduction of certified plant-based labels offers brands a new method to build trust with increasingly conscientious consumers. - **Retailer-led Sustainability Initiatives:** Major retailers adopting sustainability certifications spotlight the growing trend of retail-driven environmental advocacy and brand differentiation. - **Expanded Definition of Plant-based Foods:** Expanding the definition of plant-based foods beyond traditional parameters enables brands to innovate within plant-based product categories. ### Who This Affects Most - **Grocery Retail:** The grocery retail industry is rapidly evolving as it integrates more sustainable and ethically labeled product lines to attract eco-conscious consumers. - **Food Manufacturing:** Food manufacturers are increasingly driven to adopt certifications that align with the growing consumer demand for transparency in plant-based products. - **Consumer Goods Certification:** There's a rising trend in the consumer goods certification industry toward developing specialized labels to assure buyers of product claims regarding sustainability and ethical sourcing. ## Related on Trend Hunter - [Accessible Plant Protein Ranges](https://www.trendhunter.com/trends/vemondo-plant.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Plant-Based Cheese Competitions](https://www.trendhunter.com/trends/lidl-and-proveg.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Marinated Plant-Based Ribs](https://www.trendhunter.com/trends/vemondo-vegan-ribs.md) - [Private Label Flexitarian Foods](https://www.trendhunter.com/trends/waitrose-plantliving.md) - [Plant-Based Fruit Preservers](https://www.trendhunter.com/trends/organic-fruit-preserver.md)