# Egg-Free Chickpea Tortillas The Squeaky Bean Plant-Based Tortilla is Fluffy and Versatile By Michael Hemsworth | Published 2020-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-tortilla References: [foodbev](https://www.foodbev.com/news/squeaky-bean-debuts-ready-to-eat-plant-based-tortilla/) & [winterbothamdarby](https://www.winterbothamdarby.com) The [Squeaky Bean](https://www.trendhunter.com/trends/pancake-kits) plant-based tortilla is a new ready-to-eat product from the brand that will offer consumers an alternative to the egg-based original that is versatile, tasty and satisfying. The tortilla is achieved with a [chickpea base](https://www.trendhunter.com/trends/omami-chickpea-tofu) that is fluffy and golden-brown, and paired with chunks of potato and onion in order to enhance the texture and flavor of the product. The tortilla is suited for being heated up in a microwave, a frying pan or eaten right from the pack. Squeaky Bean Co-Creator Sarah Augustine spoke on the Squeaky Bean plant-based tortilla saying, "We know some consumers struggle to find ready-to-eat and easy-to-create vegan food options, which can often mean those new to eating a plant-based diet, or who want to reduce their intake of animal products, perceive it as challenging. We also see a huge gap for [egg replacement products](https://www.trendhunter.com/trends/plant-based-eggs), an area for which many of our consumers are craving tasty solutions. Squeaky Bean is meeting those needs with our new Potato and Onion Tortilla – in addition to our existing range of vegan food – which is super quick to prepare and packed with flavor.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Alternatives:** Developing egg-free or plant-based versions of popular food products to cater to consumers looking for vegan options. - **Convenient Vegan Food:** Creating ready-to-eat vegan food options that are quick to prepare and meet the needs of consumers looking for easy plant-based meals. - **Egg Replacement Products:** Addressing the demand for egg replacement products by developing tasty and satisfying alternatives for consumers avoiding animal products. ### Where This Applies - **Plant-based Food:** Companies in the plant-based food industry can capitalize on the demand for plant-based alternatives by developing innovative egg-free options. - **Convenience Food:** The convenience food industry can tap into the growing market of vegan consumers by offering ready-to-eat vegan meal options that are easy to prepare. - **Food Ingredient Substitutes:** Companies specializing in food ingredient substitutes can focus on creating egg replacement products that are flavorful and appealing to consumers. ## Related on Trend Hunter - [Chickpea-Based Tortillas](https://www.trendhunter.com/trends/chickpea-tortillas.md) - [Heat-and-Eat Vegan Meals](https://www.trendhunter.com/trends/squeaky-bean-heat-eat.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Two-Ingredient Tortillas](https://www.trendhunter.com/trends/sourdough-buckwheat-tortillas.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Bean-Based Liquid Eggs](https://www.trendhunter.com/trends/plant-based-liquid-egg.md)