# Pioneering Plant-Based Supermarkets REWE's Venture is Considered a Bold Innovation in the Industry By Kalin Ned | Published 2024-11-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-supermarket References: [mediacenter.rewe.de](https://mediacenter.rewe.de/pressemitteilungen/rewe-voll-pflanzlich-erste-bilanz)  [REWE's](https://www.trendhunter.com/trends/rewe-to-go-1) fully plant-based supermarket in Berlin offers an entirely vegan product range to meet the growing demand for [plant-based foods](https://www.trendhunter.com/trends/plantbased-trademark). Located near Warschauer Brücke in Friedrichshain, the store caters to approximately 5,500 weekly customers, combining convenience with a diverse selection of over 2,700 vegan products. This initiative expands upon the typical REWE vegan offerings. The plant-based supermarket's unique appeal lies in its variety and accessibility. Shoppers have responded positively to the convenience of a [fully vegan assortment](https://www.trendhunter.com/trends/vegan-marketplace), especially in baked goods and freshly prepared items such as spelt schnitzel rolls and homemade creams. Additionally, fresh produce and innovative items like oat-based soft-serve have proven highly popular. Customer input, facilitated through in-store suggestion boards and social media, has played a crucial role in curating the selection. Image Credit: REWE ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 73% | Activity: 86% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **All-vegan Retail:** The rise of fully plant-based supermarkets exemplifies a shift towards comprehensive vegan retail environments beyond traditional organic sections. - **Customer-curated Selection:** Leveraging in-store suggestion boards and social media to refine product offerings highlights a growing trend in customer-driven retail innovation. - **Plant-based Fresh Prepared Foods:** The popularity of freshly prepared vegan items like spelt schnitzel rolls underscores an opportunity for expanding plant-based deli options. ### Who This Affects Most - **Supermarkets:** The introduction of fully plant-based supermarkets marks a significant addition to traditional grocery store models. - **Plant-based Food:** A surge in demand for diverse vegan products signals a continued evolution and expansion within the plant-based food industry. - **Consumer-focused Technology:** Incorporating customer feedback through digital platforms transforms how retailers can adapt and innovate in response to consumer preferences. ## Related on Trend Hunter - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Private Label Vegan Foods](https://www.trendhunter.com/trends/aldi-my-vay.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Accessible Plant Protein Ranges](https://www.trendhunter.com/trends/vemondo-plant.md) - [Meat-Free Prague Butcher Shops](https://www.trendhunter.com/trends/plantbased-butcher-shop.md) - [Meat-Free Retailer Expansions](https://www.trendhunter.com/trends/continente.md) - [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md)