# Prepackaged Meat-Free Steaks Meatless Farms Plant-Based Steaks Mimic the Texture of Meat By Michael Hemsworth | Published 2022-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-steaks References: [foodbev](https://www.foodbev.com/news/meatless-farms-unveils-new-plant-based-steaks/) & [meatlessfarm](https://meatlessfarm.com)  The Meatless Farms plant-based steaks are a new product focused on mimicking the taste and texture of beef for consumers to incorporate into their favorite meals. The product comes with two fillets in a pack, which are both with with pea protein and boast a soya and gluten-free recipe. Each fillet is packed with 15-grams of protein and boasts a carbon footprint that is significantly lower than meat products. Hanging Director of [Meatless Farms UK](https://www.trendhunter.com/trends/filled-pastas) and Ireland Michael Hunter commented on the new Meatless Farms plant-based steaks saying, "Our new plant-based steak is our latest step in creating exciting and innovative new products and further diversifying the [plant-based market](https://www.trendhunter.com/trends/the-prime-cut). Responding to consumer demand, we’ve brought another credible contender to the market to challenge the red meat sector." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Meat:** The growing trend of plant-based meat alternatives is disrupting the traditional meat industry. - **Sustainable Packaging:** The use of sustainable packaging materials for plant-based meat products is a disruptive innovation opportunity that can appeal to environmentally conscious consumers. - **Innovative Protein Sources:** The exploration of alternative protein sources, such as pea protein, can provide a disruptive innovation opportunity for the meat industry to create new products that appeal to plant-based consumers. ### Who This Affects Most - **Food Industry:** The food industry is being disrupted by the growing trend of plant-based meat alternatives and sustainable packaging materials. - **Packaging Industry:** The packaging industry has an opportunity to provide innovative and sustainable packaging solutions for plant-based meat products. - **Agriculture Industry:** The agriculture industry has an opportunity to explore alternative protein sources and opportunities for sustainable farming practices to provide for the growing demand for plant-based meat alternatives. ## Related on Trend Hunter - [Fermented Plant-Based Steaks](https://www.trendhunter.com/trends/plantedsteak.md) - [Authentic Plant-Based Steaks](https://www.trendhunter.com/trends/chunk-foods.md) - [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md) - [Marbled Vegan Ribeye Steaks](https://www.trendhunter.com/trends/misteak.md) - [Juicy Plant-Based Steak Cuts](https://www.trendhunter.com/trends/the-plantedsteak.md) - [Versatile Vegan-Friendly Steak Pieces](https://www.trendhunter.com/trends/beyond-steakpieces.md) - [Mushroom-Based Meatless Steaks](https://www.trendhunter.com/trends/green-rebel-foods-beefless-steak.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md) - [Seasoned Plant-Based Steak Bites](https://www.trendhunter.com/trends/impossible-steak-bites.md)