# Meatless Supermarket Steaks Vivera's Plant-Based Steak Will Be Widely Available Through Tesco By Laura McQuarrie | Published 2018-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-steak References: [prnewswire](https://www.prnewswire.com/news-releases/major-breakthrough-dutch-manufacturer-vivera-brings-first-100-plant-based-steak-to-market-682511451.html) & [vivera](https://www.vivera.com/en/home) Consumers in the UK will soon be able to purchase an entirely plant-based steak from [Vivera](https://www.trendhunter.com/trends/vivera-protein-bites) at [Tesco](https://www.trendhunter.com/trends/this-products). Just like the way cuts of meat are traditionally sliced and sold, the plant-based '[Veggie Steak](https://www.trendhunter.com/trends/protein-crust-pizza)' comes in a white tray-style package that calls out the product as a rich source of protein, fiber, iron and Vitamin B12. The packaging also includes an illustration that reinterprets the classic butcher diagram for the plant-based consumer. The meat-free product is said to be meat-like, with a "smell, taste and bite [that] can hardly be distinguished from real steak." While there are a number of imitation meat products that have been launched over the years, specifically to cater to the needs of the vegan and vegetarian community, a new wave of hyper-realistic products is emerging to capture the interests of the carnivore. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 48% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-realistic Plant-based Products:** There is an emerging trend of creating hyper-realistic plant-based products to capture the interest of carnivores, showcasing a disruptive innovation opportunity for plant-based food companies to attract a more diverse market share. - **Meat Replacement Products:** The launch of Vivera's plant-based steak creates another trend: replacing traditional meat products with meatless alternatives, presenting a disruptive innovation opportunity for food companies to cater to the increasing demand for alternative solutions to animal products. - **Innovative Packaging Designs:** With Vivera's veggie steaks packaged similar to traditional meat products, there is a trend towards innovative packaging designs for plant-based products that play on classic meat imagery and calls out its benefits, offering a disruptive innovation opportunity for packaging companies to create new design concepts that cater to the growing plant-based market. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry is on the rise, and the development of hyper-realistic meat substitutes like Vivera's veggie steak presents brands with an opportunity to offer more innovative and diverse products to appeal to a wider audience. - **Meat Industry:** The launch of meatless steak products like Vivera's veggie steak presents a challenge for the traditional meat industry to adapt and offer alternative solutions to consumers who are looking for more environmentally-friendly options, opening a disruptive innovation opportunity for meat companies to explore plant-based alternatives. - **Packaging Industry:** The trend towards plant-based products packaged similarly to traditional meat products offers new opportunities for the packaging industry to create designs that cater to both traditional and plant-based markets by taking inspiration from classic meat imagery while simultaneously showcasing the benefits of plant-based foods. ## Related on Trend Hunter - [Prepackaged Meat-Free Steaks](https://www.trendhunter.com/trends/plantbased-steaks.md) - [Versatile Vegan-Friendly Steak Pieces](https://www.trendhunter.com/trends/beyond-steakpieces.md) - [Marbled Vegan Ribeye Steaks](https://www.trendhunter.com/trends/misteak.md) - [Seitan-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steaks.md) - [Authentic Plant-Based Steaks](https://www.trendhunter.com/trends/chunk-foods.md) - [Grab-and-Go Meatless Steaks](https://www.trendhunter.com/trends/vegan-no-steak-slice.md) - [Fermented Plant-Based Steaks](https://www.trendhunter.com/trends/plantedsteak.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Meatless Steak Pies](https://www.trendhunter.com/trends/steak-pie.md)