# Vibrant Plant-Based Skincare Lines RALLY Caters to Individuals with Active and Busy Lifestyles By Kalin Ned | Published 2024-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-skincare1 References: [rallyskin](https://rallyskin.com/collections/all)  [RALLY](https://www.trendhunter.com/trends/valueoriented-meal) is presented as a plant-powered skincare brand designed for individuals engaged in active lifestyles—from athletes and scholars to performers and dreamers. The brand emphasizes its commitment to offering ethical and performance-driven beauty formulas that deliver effective cleansing, soothe irritation, and manage excess oil while adding moisture to address the unique needs of busy individuals. Founded by Gina Coburn, a mom of three and a graduate of Princeton and [Harvard](https://www.trendhunter.com/trends/dove-pink-beauty-bar), RALLY claims to be the result of years of research, passion, and product development. The [plant-based skincare product line](https://www.trendhunter.com/trends/clear-skin-collection) includes staples such as the award-winning RALLY Face Cleanser, the RALLY Exfoliating Toner—said to provide a fresh citrusy splash with mild exfoliation, and the lightweight RALLY Clearing Moisturizer which is esigned to hydrate, reduce redness, balance oil, and prevent new blemishes. Image Credit: RALLY ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 37% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-powered Skincare:** Opportunity for developing innovative skincare products that harness the power of plants to meet the unique needs of active individuals. - **Ethical Beauty Formulas:** Opportunity for creating beauty products that are both ethical and performance-driven, appealing to individuals who prioritize sustainability and effectiveness. - **Busy Lifestyle Solutions:** Opportunity for developing skincare solutions that address the specific needs of busy individuals, providing effective cleansing, hydration, and oil balance. ### Industries Being Reshaped - **Skincare:** Skincare industry can explore the potential of plant-based formulations that cater to the demands of active individuals. - **Beauty:** Beauty industry can tap into the growing consumer preference for ethical beauty formulas that offer both performance and sustainability. - **Wellness:** Wellness industry can develop skincare products that cater to individuals leading busy lifestyles, promoting self-care and effective skincare routines. ## Related on Trend Hunter - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Athlete-Specific Skincare Lines](https://www.trendhunter.com/trends/body-care-for-athletes.md) - [Recovery-Focused Orbital Massage Tools](https://www.trendhunter.com/trends/orbital-massage.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Plant-Based Clear Skincare Collections](https://www.trendhunter.com/trends/clear-skin-collection.md)