# Delicious Plant-Based Seasonings Spiceology’s Purple Haze Rub is Packed with Vegetables By Kalin Ned | Published 2021-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-seasoning References: [spiceology](https://spiceology.com/products/purple-haze-all-purpose-rub/) Spicelogy—your one-stop shop for everything spice-related—boasts a plant-based seasoning that can definitely elevate your cuisine. Whether you are cooking for company or simply for yourself, the brand's impressive portfolio of [unique and timeless spice mixes](https://www.trendhunter.com/trends/spicy-goddess-blends) is worthy of consideration. [Spiceology's](https://www.trendhunter.com/trends/sweetandspicy-rub) delicious plant-based seasoning is called the Purple Haze All-Purpose Rub. The jar contains "a garden's worth of vegetables" and is claimed to be "the best, most delicious plant-based seasoning ever." This is not difficult to believe as Spiceology is Chef-owned and operated, meaning that the expertise going into these innovations is highly qualified. The Purple Haze All-Purpose Rub contains beetroot, tomato, carrot, onion, garlic, spices, and chilies. All of these ingredients have been blended smoothly into "an earthy, sweet, flavor-packed rub that's good on pretty much anything"—from chicken, pork, and beef to popcorn and other snacks. Image Credit: Spiceology ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Seasonings:** There is a huge opportunity for companies to create delicious, plant-based seasonings that can elevate any dish and appeal to a growing market of consumers seeking healthier food options. - **Chef-owned Businesses:** Entrepreneurs can disrupt the spice industry by establishing more chef-owned businesses that can offer unique spice blends and build trust with consumers who value culinary expertise. - **Multi-use Seasonings:** The rise of multi-use seasonings like Spiceology's Purple Haze All-Purpose Rub can open up new markets and disrupt the industry by offering convenient and versatile products that can appeal to a wide range of consumers. ### Sectors Adopting This - **Food Seasoning Industry:** Companies in the food seasoning industry can innovate by developing more plant-based and multi-use seasonings that cater to consumers' changing preferences for healthier and more convenient food options. - **Chef-owned Food Businesses:** Entrepreneurs in the food industry can disrupt the market by establishing more chef-owned businesses that can offer unique and high-quality products based on culinary expertise and innovation. - **Healthy Snack Industry:** The rise of multi-use seasonings like Spiceology's Purple Haze All-Purpose Rub can create new opportunities for companies in the healthy snack industry by offering versatile and innovative products that can cater to health-conscious consumers. ## Related on Trend Hunter - [Mini Spice Rub Collections](https://www.trendhunter.com/trends/ultimate-rub.md) - [Organ-Based Seasonings](https://www.trendhunter.com/trends/pluck.md) - [Plant-Based Meal Seasoning Products](https://www.trendhunter.com/trends/bosh-seasonings.md) - [Better-For-You Spice Blends](https://www.trendhunter.com/trends/superfood-sprinkle.md) - [Savory Salt-Free Seasonings](https://www.trendhunter.com/trends/salt-free-seasoning.md) - [Spicy Protein Seasonings](https://www.trendhunter.com/trends/protein-seasoning.md) - [Tangy Balsamic Seasonings](https://www.trendhunter.com/trends/balsamic-seasoning.md) - [Korean BBQ Spice Rubs](https://www.trendhunter.com/trends/rubrub.md) - [Full-Flavored Mexican Spices](https://www.trendhunter.com/trends/savory-spice.md)