# Plant-Based Ready-To-Drink Shakes Else Nutrition Expands into the Adult Nutrition Market By Kalin Ned | Published 2025-01-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-readytodrink-shakes References: [newswire](https://www.newswire.ca/news-releases/else-nutrition-expands-into-adult-nutrition-market-with-launch-of-its-innovative-plant-based-ready-to-drink-shakes-874737653.html)  Else Nutrition enters the adult nutrition market in North America with a line of plant-based ready-to-drink shakes. This is intended to address the ever-present need for health-conscious and convenience-focused products that can seamlessly be integrated into one's routine, alongside the growing popularity of [plant-based diets](https://www.trendhunter.com/trends/plantbased-protein-shakes1). Each serving of Else Nutrition's plant-based ready-to-drink shakes includes 280 calories and 14g of high-quality plant protein. The recipe also boasts natural fiber, healthy carbohydrates, and unsaturated fats, alongside 26 essential vitamins and minerals. [Else Nutrition'slse Nutrition](https://www.trendhunter.com/trends/plantbased-kids-shakes) boasts that its product contains 50% less sugar than leading competitors and is lactose-free, cholesterol-free, low in saturated fat, and Clean Label Project Certified. Else Nutrition's plant-based ready-to-drink shakes are offered in a classic Vanilla flavor. Image Credit: Else Nutrition ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 82% | Activity: 85% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Nutritional Beverages:** The surge in demand for nutritional beverages crafted from plant-based ingredients is redefining health-focused consumer preferences. - **Convenience-focused Nutrition:** The integration of convenience into nutritional products is rapidly evolving to meet the on-the-go lifestyle of modern consumers. - **Low-sugar Dietary Solutions:** Consumers' increasing concern about sugar intake is driving the development of low-sugar alternatives in the health food sector. - **Clean Label Certifications:** The rise of clean label certifications is influencing manufacturers to create products that meet transparent and healthy ingredient standards. ### Sectors Adopting This - **Health and Wellness Foods:** The health and wellness industry is expanding its range with innovative products that appeal to consumers seeking healthier diet options. - **Plant-based Food and Beverage:** This industry is capitalizing on the growing consumer preference for plant-based diets by diversifying product offerings. - **Functional Beverages:** The functional beverage industry is experiencing growth through innovations addressing specific dietary and health needs with convenient solutions. ## Related on Trend Hunter - [Plant-Based Kids-Focused Shakes](https://www.trendhunter.com/trends/plantbased-kids-shakes.md) - [Children's Ready-to-Drink Supplements](https://www.trendhunter.com/trends/else-nutrition-1.md) - [Israeli Globalized Infant Formulas](https://www.trendhunter.com/trends/else-toddler-complete.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments.md) - [Baby-Safe Cereals](https://www.trendhunter.com/trends/else-nutrition.md) - [Plant-Based Infant Formula Campaigns](https://www.trendhunter.com/trends/plantbased-infant-formula.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md)