# Vegan-Friendly Pâte Products The Plantcraft Plant-Based Pâte Has a Free-From Recipe By Michael Hemsworth | Published 2021-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-pte References: [foodbev](https://www.foodbev.com/news/plantcraft-launches-vegan-pate-line-into-us-stores/) & [plantcraft](https://www.plantcraft.com) The [Plantcraft Plant](https://www.trendhunter.com/trends/plantcraft)-Based Pâte is a new [vegan-friendly product](https://www.trendhunter.com/trends/plantbased-fish-product) for the US market that's perfect for use in [charcuterie boards](https://www.trendhunter.com/trends/plantbased-babybel) and premium snacks alike to offer consumers a meat-free way to enjoy the appetizer. The product is made with an all-natural recipe that is achieved with green banana flour along with golden flax seeds, grapes seed oil, a begum-based protein and a blend of natural flavorings including garlic, onion and cayenne pepper. What's created is a deliciously formulated product that's perfect for amuse-bouche recipes and appetizers alike. The Plantcraft Plant-Based Pâte is characterized by its rich, smooth texture that has a smoky taste and is reported to be a god source of protein as well as omega-3 and omega-6 fatty acids. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 56% | Activity: 88% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Charcuterie:** The rise of vegan-friendly pâte products like Plantcraft's presents an opportunity for plant-based alternatives to traditional charcuterie boards. - **Alternative Proteins:** The use of green banana flour and other unique ingredients in Plantcraft's recipe showcases a trend towards alternative protein sources in packaged food products. - **Healthy Snacking:** Plantcraft's all-natural recipe, high protein content, and use as an amuse-bouche or appetizer supports the trend towards healthy and mindful snacking options. ### Who This Affects Most - **Packaged Foods:** Plant-based pâte products can disrupt traditional meat-based charcuterie and appetizer options in the packaged food industry. - **Health Food:** Plant-based pâte products align with the health and wellness trends, and may be positioned for growth within the health food industry. - **Vegan Food:** The popularity of plant-based diets continues to increase, resulting in growing demand for vegan-friendly alternatives like Plantcraft's pâte among the vegan food industry. ## Related on Trend Hunter - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Vegan Foie Gras](https://www.trendhunter.com/trends/vegan-foie-gras.md) - [Vegan Charcuterie Kits](https://www.trendhunter.com/trends/variety-charcuterie-packs.md) - [Extra-Creamy Plant-Based Cheeses](https://www.trendhunter.com/trends/boursin-plantbased.md) - [Plant-Based Parmesan Alternatives](https://www.trendhunter.com/trends/simplyv-parmvegan.md) - [Plant-Based Dry-Cured Salami Snacks](https://www.trendhunter.com/trends/la-vie-salami-sticks.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md)