# Plant-Based Protein Powders Vega Launches New Plant-Based Protein Powder: Vega Original By Grace Mahas | Published 2023-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-protein-powder-1 References: [myvega](https://myvega.com/products/vega-original-protein)  Vega, a leading brand in plant-based nutrition, has launched its latest product, [Vega Original](https://www.trendhunter.com/trends/performance-protein-creatine). This [plant-based protein powder](https://www.trendhunter.com/trends/lean-muscle-formula) is formulated to offer a simple and effective way to get a plant-powered kick. The powder is packed with 25g of protein, 0g of sugar, and 3g of fiber in every scoop and is available for only $19.99. The creamy vanilla and chocolate flavors make it perfect for adding to your [favorite smoothie recipes](https://www.trendhunter.com/trends/protein-smoothie-powders) or simply mixing with water or your preferred milk. Unlike other protein powders, Vega Original has a smooth texture without any clumps or grit. With its high protein content and low sugar, Vega Original is an excellent choice for anyone looking to add more plant-based protein to their diet. Vega Original is an excellent choice for anyone looking to add more plant-based protein to their diet. Image Credit: Vega ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Powders:** Plant-based protein powders are becoming increasingly popular as more people seek healthy, sustainable, and ethical sources of protein. - **Simple and Effective Protein Supplements:** There is a growing demand for simple and effective protein supplements that are easy to incorporate into daily diets and routines. - **Smooth Texture Protein Powders:** Protein powders with smooth textures that do not have any grit or clumps are becoming preferred options for consumers. ### Where This Applies - **Nutrition and Health:** The nutrition and health industry can benefit from the growing demand for plant-based protein powders and supplements that are simple, effective, and offer health benefits. - **Fitness and Sports:** Fitness and sports industries can capitalize on the trend of plant-based protein powders and promote them as an effective source of protein for athletes and fitness enthusiasts. - **Food and Beverage:** The food and beverage industry can explore the potential of incorporating plant-based protein powders and supplements into their products, offering healthier and more environmentally sustainable options. ## Related on Trend Hunter - [Premium Plant-Based Protein Powders](https://www.trendhunter.com/trends/performance-protein-creatine.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Performance-Driven Nutrition Lines](https://www.trendhunter.com/trends/2025-rebrand.md) - [Creamy Plant-Based Protein Powders](https://www.trendhunter.com/trends/garden-of-life-organic-creamy-protein.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md)