# Plant-Based Protein Oats Gold&Green® Foods' Line of Pulled Oats Combines Oats and Green Legumes By Kalin Ned | Published 2022-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-protein-oats References: [goldandgreenfoods](https://goldandgreenfoods.com/productcategory/pulled-oats/) & [fastcompany](https://www.fastcompany.com/90724410/most-innovative-companies-food-2022)  Plant-based protein oats are a good way for consumers to ensure a good and healthy start to each day. Finnish food brand Gold&Green® has gained quite a bit of popularity in Europe with its innovative option for this category and the company is just beginning to enter the American market with strategic business partnerships with the likes of Houston-based food distributors [Sysco](https://www.trendhunter.com/trends/sysco-premium-deep-fill-pies). Gold&Green® Foods is best known for its highly nutritious and sustainable line of [plant-based protein oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats). Simply titled '[Pulled](https://www.trendhunter.com/trends/hand-pulled-noodle-kit) Oats®,' this delicious and chewy product is easy to prepare and brings together "the natural goodness of golden oats and green legumes." The product is available in three flavors—Mexican spices, tomato, and nude. The ingredient list is quite short and includes water, Nordic oats, faba bean and pea protein, oil and salt. Image Credit: Gold&Green® ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein:** Creating plant-based protein options combining oats and legumes poses an opportunity for innovators to cater to health-conscious and environmentally conscious consumers. - **Sustainable Food:** Incorporating sustainability into food production can cater to consumers looking for eco-friendly options while differentiating businesses in a crowded industry. - **Convenient Meal Prep:** There is an opportunity for companies to meet the demand for time-saving meal prep by offering easy-to-prepare, nutritious food options like pulled oats. ### Who This Affects Most - **Food Production:** Innovative food production methods using sustainable, plant-based ingredients can improve the health of consumers and the environment. - **Eco-friendly Products:** As consumers become more environmentally conscious, industries with a focus on offering eco-friendly products, like sustainable food options, are poised for growth. - **Distribution:** Partnering with food distributors like Sysco can help companies expand into new markets and reach more consumers with their innovative products. ## Related on Trend Hunter - [High-Protein Oat Cereals](https://www.trendhunter.com/trends/bobs-red-mill-protein-oats.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [Upcycled Oat Proteins](https://www.trendhunter.com/trends/oatgold.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Pea Protein-Infused Oat Milks](https://www.trendhunter.com/trends/oatmilk-protein.md) - [Double Protein Oats](https://www.trendhunter.com/trends/double-protein-oats.md) - [Protein-Packed Overnight Oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats.md)