# Plant-Based Protein Bars Tone It Up's Chocolate Peanut Butter Bar is Created for Women by Women By Kalin Ned | Published 2021-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-protein-bars1 References: [my.toneitup](https://my.toneitup.com/pages/our-story) These plant-based protein bars by [Tone It Up](https://www.trendhunter.com/trends/tone-gummies) contain a whopping 10 grams of pea protein and 170 calories per serving. The recipe combines the familiar sweet and savory flavor of [chocolate peanut butter](https://www.trendhunter.com/trends/peanut-butter-brownie-protein-bar) creations. The snack is light and crispy, specifically created to help you stay satisfied throughout the day and to keep you on track to reaching your wellness goals. Aside from the beloved Chocolate Peanut Butter flavor, Tone It Up also boasts a Birthday Cake version of this snack, as well. The brand behind the plant-based protein bars is female-led and founded by personal trainers Katrina Scott and Karena Dawn. Since its conception, Tone It Up has been striving to empower the community it serves by giving access to workouts, healthy recipes, meditations, and, of course, plant-based protein bars. Image Credit: Tone It Up ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 82% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Snacks:** Leveraging pea protein to create tasty and healthy snacks presents an opportunity to cater to consumers looking for alternative sources of protein. - **Women-led Wellness Brands:** Creating and promoting wellness products specifically for women by female-led companies is an opportunity to tap into a growing market demand for gender-specific offerings. - **Healthy Convenience Snacks:** Developing healthy and convenient snacks that are easy to grab and go is a growing trend, particularly for those with busy lifestyles, presenting an opportunity to innovate with plant-based ingredients. ### Who This Affects Most - **Health & Wellness:** Incorporating plant-based protein into wellness products and snacks presents a disruptive opportunity in the ever-growing health and wellness industry. - **Food & Beverage:** Developing plant-based snacks, particularly those focused on protein and convenience, presents an opportunity for innovation and success within the food and beverage industry. - **Fitness & Nutrition Services:** Partnering with wellness and fitness companies to offer and promote healthy snacks and products can present an opportunity to grow within the fitness and nutrition services industry. ## Related on Trend Hunter - [Natural Ingredient Protein Bars](https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Nutty Oat-Rich Protein Bars](https://www.trendhunter.com/trends/peanut-butter-cup-protein-bar.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Candy-Like Protein Bars](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars.md)