# Cold-Pressed Vinegar Drinks The Suja Juice Co Offers Plant-Based Probiotics With Fruit Flavors By M | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-probiotic References: [trndmonitor](https://trndmonitor.com/71495-2/) & [sujajuice](http://www.sujajuice.com) In a vegan or vegetarian diet it can be difficult to obtain probiotics and healthy digestive bacterias that are commonly found in animal-based products such as yogurt, which is why the [Suja Juice Co.](https://www.trendhunter.com/trends/sunrise-greens) has put together a line of cold-pressed plant-based probiotic drinks made with vinegar. The drinks contain colony forming bacteria designed to naturally improve gut health and aid in overall digestion the same way animal-based probiotics do. The Suja Juice Co. Drinking Vinegar beverages contain a base of [apple cider vinegar that is fermented](https://www.trendhunter.com/trends/goodie) along with cold-pressed juice flavors. The cold-pressed method reserves a high amount of nutrients from the produce, while adding a sweet flavor such as strawberry, balsamic, ginger and lemon to offset the sharp bitterness of the vinegar. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 41% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Probiotics:** Opportunity for developing more plant-based probiotic products in order to cater to vegan and vegetarian diets. - **Cold-pressed Drinks:** Potential to explore the use of cold-pressed methods in creating beverages to preserve nutrients and flavors. - **Fermented Foods:** Increased focus on fermented foods as a way to naturally improve gut health and digestion. ### Who This Affects Most - **Beverage:** The beverage industry can leverage the popularity of cold-pressed drinks and fermented foods by developing innovative plant-based probiotic beverages. - **Health and Wellness:** The health and wellness industry can benefit from incorporating plant-based probiotics and fermented foods into products that promote gut health. - **Vegan and Vegetarian:** Vegan and vegetarian food companies can explore the creation of plant-based probiotic products to provide their customers with more diverse options. ## Related on Trend Hunter - [Apple Cider Vinegar Beverages](https://www.trendhunter.com/trends/apple-cider-vinegar-drink1.md) - [Better-For-You Prebiotic Sodas](https://www.trendhunter.com/trends/vina.md) - [Modern Functional Kvass Lines](https://www.trendhunter.com/trends/biotic-ferments.md) - [Probiotic-Rich Juice Shots](https://www.trendhunter.com/trends/pressed-gut-biome.md) - [Nostalgic Probiotic Sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md) - [Nutrient-Packed Green Juices](https://www.trendhunter.com/trends/sunrise-greens.md) - [Classic Probiotic Sodas](https://www.trendhunter.com/trends/revive-probiotic-soda.md) - [Gut-Friendly Vinegar-Infused Sodas](https://www.trendhunter.com/trends/remedy-sodaly.md)