# Vegan-Approved Frozen Pizzas These Plant-Based Pizzas from The White Rabbit Pizza Co are Tasty By Michael Hemsworth | Published 2020-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-pizza References: [foodbev](https://www.foodbev.com/news/the-white-rabbit-enters-frozen-aisle-with-plant-based-pizzas/) & [whiterabbitpizza](https://www.whiterabbitpizza.co.uk) Convenient vegan foods have become essential for many consumers, so brands like The White Rabbit Pizza Co are supporting this demand with new options like these plant-based pizzas. The vegan pizzas are being launched at [Holland & Barrett](https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar) stores in the UK and come as the brand's foray into the frozen foods section after success in the chilled section. The pizzas come in The [Vegan](https://www.trendhunter.com/trends/liquid-vegan-pizza-mozzarella) Gardener and The Smokin Vegan options, which are both made with high-quality ingredients that are dairy-free and gluten-free to boot. Co-Founder of The White Rabbit Pizza Co Nick Croft-Simon spoke on the new plant-based pizzas saying, "This is an incredibly exciting time for The White Rabbit and our venture into frozen with Holland & Barrett feels like a natural step in our journey, bringing a premium artisan alternative offer to the category, whilst increasing brand penetration. It also totally makes sense to offer our consumers options that help to reduce food waste with longer shelf life that doesn’t compromise on quality and taste”. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Convenient Plant-based Foods:** Brands should explore creating convenient plant-based options to support the growing demand for vegan foods. - **Expansion Into Frozen Foods:** Brands can explore expanding their product lines into frozen foods to increase brand penetration and offer options with longer shelf life. - **Dairy-free and Gluten-free Options:** Brands can cater to consumers with dietary restrictions by offering dairy-free and gluten-free options in their products. ### Who This Affects Most - **Food Retail:** Food retailers can capitalize on the growing demand for vegan foods by offering a variety of plant-based options, including frozen pizzas. - **Frozen Food Manufacturing:** Manufacturers can explore creating premium artisanal plant-based frozen foods to cater to consumers seeking convenient vegan options. - **Health Food Stores:** Health food stores can benefit from offering a variety of dairy-free and gluten-free options, including The White Rabbit Pizza Co's vegan frozen pizzas. ## Related on Trend Hunter - [Premium Plant-Based Calzones](https://www.trendhunter.com/trends/chickn-pesto-calzone.md) - [Plant-Based Artisan Pizzas](https://www.trendhunter.com/trends/artisan-pizzas.md) - [Miniature Plant-Based Pizzas](https://www.trendhunter.com/trends/one-planet-pizza-pizzettas.md) - [Stuffed Crust Vegan Pizzas](https://www.trendhunter.com/trends/chicago-town-frozen-pizzas.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md) - [Frozen Plant-Based Tex-Mex Pizzas](https://www.trendhunter.com/trends/tex-mex-pizza.md) - [Ready-to-Eat Vegan Pizzas](https://www.trendhunter.com/trends/dr-oetker-1.md) - [Nut-Based Vegan Pizzas](https://www.trendhunter.com/trends/nutbased-vegan-pizza.md) - [Meatless Deep Dish Pizzas](https://www.trendhunter.com/trends/meatless-deep-dish-pizza.md)