# Authentic-Tasting Plant-based Pepperoni Field Roast Debuts New Plant-Based Pepperoni at Pizza Nova By Grace Mahas | Published 2021-01-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-pepperoni References: [fieldroast](http://fieldroast.com/) As more consumers opt to eat plant-based meat alternatives, especially in light of the Veganuary challenge, Field Roast is meeting consumer demands with the launch of its new first-of-its-kind Plant-Based Pepperoni. The brand is renowned for its portfolio of bold and flavorful meats and cheeses and its new addition boasts the same authentic tastes Field Roast is beloved for. The Plant-Based Pepperoni is made from pea protein and is crafted with fresh spices—including whole pieces of fennel, cracked black pepper, garlic, and paprika. The delicious new offering boasts the same protein per serving ( G) as traditional pepperoni and features characteristic fat marbling. Consumers can try Field Roast's Plant-Based Pepperoni starting today at [Pizza Nova](https://www.trendhunter.com/trends/cup-and-char-pepperoni) locations across Canada. Image Credit: Field Roast ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 21% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Alternatives:** As more consumers opt for plant-based meat alternatives, there is an opportunity for companies to innovate and introduce products that mimic the taste and texture of traditional meat. - **Pea Protein:** The use of pea protein in meat alternatives is a growing trend, and companies can take advantage of this by developing new products that incorporate this ingredient. - **Authentic Flavors:** Consumers are looking for plant-based meat alternatives that have authentic flavors and tastes, creating an opportunity for companies to innovate using fresh spices and other ingredients. ### Where This Applies - **Plant-based Food:** Companies in the plant-based food industry can take advantage of the growing demand for meat alternatives by developing and introducing products that mimic the taste and texture of traditional meat. - **Processed Meat Alternatives:** The processed meat alternatives industry can incorporate new ingredients such as pea protein to create more authentic and protein-rich products, expanding their customer base. - **Fast Food:** Fast food restaurants and chains can add more plant-based options to their menus, meeting the needs of consumers who are looking for healthier and more sustainable food choices. ## Related on Trend Hunter - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Plant-Based Pepperoni Slices](https://www.trendhunter.com/trends/plantaway.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Cookable Plant-Based Pepperoni](https://www.trendhunter.com/trends/tofurky.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Smoky Vegan Pepperoni Slices](https://www.trendhunter.com/trends/new-vegan-pepperoni.md)