# Reduced Meat Consumption Plans Tesco Now Offers Plant-Based Options Beside Each Meat Product By Grace Mahas | Published 2021-03-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-options References: [livekindly.co](https://www.livekindly.co/tesco-plant-based-meat-product/) & [tesco](https://www.tesco.com/?Gsd) In an effort to help curb meat consumptions, UK-based supermarket [Tesco](https://www.trendhunter.com/trends/lean-greens) is launching new plant-based alternatives to place beside every single meat product featured. Through strategic pricing, promotion, and placement decisions, the brand believes the initiative will encourage consumers to opt for plant-based alternatives. A Tesco spokesperson commented on the news, stating: “Many of our customers are moving towards flexitarian diets for both health and environmental reasons, which is why we’ve committed to increasing the amount of [plant-based meat alternatives](https://www.trendhunter.com/trends/veef-products) we sell by 300% by 2025.” The motivation behind Tesco's push for plant-based consumption revolves around climate change and making sustainable choices, especially since the environmental impact of food production and consumption is having devasting consequences worldwide. Image Credit: Live Kindly, Tesco ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Flexitarianism:** Tesco's initiative to provide plant-based alternatives beside every meat product reflects the trend towards flexitarianism and opens opportunities for innovative plant-based products. - **Strategic Pricing:** Tesco's strategic pricing decisions to make plant-based options more enticing could lead to similar innovative approaches in the food retail industry to promote healthier and sustainable choices. - **Sustainable Consumption:** The global concern for the environment is driving the trend towards sustainable consumption practices, which can be seen in Tesco's commitment to increase plant-based meat alternatives by 300%, presenting opportunities for other industries to follow suit. ### Industries Being Reshaped - **Food Retail:** Tesco's initiative presents opportunities for innovative products and marketing strategies that shift toward a more sustainable and plant-based food retail industry. - **Plant-based Protein:** The growing market for plant-based protein products presents opportunities for innovative new products that can align with the consumer trend towards flexitarianism. - **Environmental Sustainability:** Tesco's commitment to increasing plant-based meat options by 300% by 2025 highlights the importance of environmental sustainability, providing opportunities for innovative products, services, and practices across various industries. ## Related on Trend Hunter - [Juicy Plant-Based Steak Cuts](https://www.trendhunter.com/trends/the-plantedsteak.md) - [Meat-Free Retailer Expansions](https://www.trendhunter.com/trends/continente.md) - [Expansive Meat-Free Food Campaigns](https://www.trendhunter.com/trends/meat-free-made-easy-campaign.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Private Label Flexitarian Foods](https://www.trendhunter.com/trends/waitrose-plantliving.md) - [Vegan Product-Promoting Supermarket Campaigns](https://www.trendhunter.com/trends/supermarket-campaigns.md) - [Festive Vegan-Friendly Food Products](https://www.trendhunter.com/trends/tesco-vegan-christmas-range.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md)