# Plant-Based Italian Milks The Koita Plant-Based Milk Range is Being Launched in the US By Michael Hemsworth | Published 2021-01-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-milk-range References: [bevnet](https://www.bevnet.com/news/2020/new-premium-italian-plant-based-milk-line-launches-in-u-s/) & [koita](https://www.koita.com/) The Koita plant-based milk range is being launched in the US to help offer consumers a premium option to enjoy when looking for an alternative to existing varieties on the market or dairy-based ones. The drinks are characterized by their 100% pure, clean flavor profile that is achieved using high-quality ingredients that have been sourced, prepared and packed in Italy. The premium products have a shelf-stable recipe that will make them easy for consumers to purchase and store until use. Koita Foods Founder Mustafa Koita spoke on the launch of the Koita plant-based milk range into the US market saying, "Koita’s U.S. launch is really a dream come true for me. After successfully growing my company abroad, I am beyond excited to bring our plant-based milks back home to the U.S. I bet you’re thinking … why the U.S.? There are loads of competitors and plant-based milks are everywhere. You aren’t wrong and that’s what I thought, too – at first. But it turns out people truly love the taste of our Italian-grown milks.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Milk Alternatives:** The increasing demand for plant-based food products presents opportunities for the development of more premium, clean-label, and sustainably sourced options. - **Shelf-stable Milk Products:** In response to consumer demand for convenience, there is an opportunity to innovate in the development of shelf-stable plant-based milk products. - **International Product Expansion:** Companies can expand their operations and explore new markets by introducing their plant-based milk products to different countries and regions. ### Sectors Adopting This - **Food and Beverage:** As more consumers opt for plant-based diets, food and beverage manufacturers can expand their product lines and offer premium, high-quality plant-based milk alternatives. - **Retail:** Retailers can take advantage of the growing demand for plant-based milk alternatives by offering a wide range of options, including convenient and easy-to-store shelf-stable products. - **Agriculture:** Sustainably sourced, domestically grown plant-based milk ingredients can be used to support the growth of a new agricultural sector that focuses on plant-based foods. ## Related on Trend Hunter - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md) - [Specialty Milk Alternative Products](https://www.trendhunter.com/trends/mlkology-plantbased-milk-range.md) - [Certified Free-From Alt Milks](https://www.trendhunter.com/trends/califia-simple-organic.md) - [Plant-Based Coffee-Ready Milks](https://www.trendhunter.com/trends/the-coconut-collab-mlk.md) - [Organic Plant-Based Milk Products](https://www.trendhunter.com/trends/califia-farms-organic.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/plantbased-protein-shakes1.md) - [Coffee Enthusiast Alt Milks](https://www.trendhunter.com/trends/califia-farms-barista-blends.md) - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/kall-oat-milk.md)