# Indian Plant-Based Meat Brands The 'Simply Better' Brand Offers Delectable Meat Alternative Foods By Rahul Kalvapalle | Published 2022-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-meat-brand References: [vegconomist](https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/tata-consumer-products-simply-better/) & [tataconsumer](https://www.tataconsumer.com/news/tata-consumer-products-enters-alternate-meat-segment-launch-tata-simply-better-plant-based)  [Tata Consumer Products](https://www.trendhunter.com/trends/wokd), a consumer goods giant headquartered in the Indian city of Mumbai, has launched a new plant-based meat brand that aims to offer consumers in India a variety of options when it comes to delicious meat alternatives available in both Western and Indian culinary formats. The '[Simply Better](https://www.trendhunter.com/trends/simply-eggless)' plant-based meat brand offers everything from plant-based spicy chicken fingers, chicken nuggets and chicken burgers to more traditional Indian dish varieties such as seek kababs, allowing them to cater to a diverse populace. The launch of the 'Simply Better' brand is part of a growing move towards embracing sustainable and plant-based meat alternatives across the massive Indian consumer market. The brand's offerings are available for purchase all across India via Flipkart and [Amazon Prime](https://www.trendhunter.com/trends/fresh-plant-based). Image Credit: Tata Consumer Products ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 8% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** The rise in popularity of plant-based meat alternatives, especially in developing economies, presents an opportunity for disruptive innovation in the food industry. - **Cultural Diversity in Plant-based Foods:** As plant-based foods continue to expand in the market, there is an opportunity to provide a diverse range of cultural options for consumers. - **Sustainable Food Production:** The increasing demand for sustainable food production can lead to disruptive innovation in agriculture and food technologies. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can capitalize on the growing demand for plant-based alternatives by offering diverse and sustainable products. - **Technology:** The use of technology in food production, including alternative protein sources and precision agriculture, has the potential to transform the industry. - **Retail:** Retailers can cater to the changing dietary preferences of their customers by offering a variety of plant-based options, both in-store and online. ## Related on Trend Hunter - [Alternative Meat Snacks](https://www.trendhunter.com/trends/alternative-meat-snacks.md) - [Plant-Based Indian Cuisine Products](https://www.trendhunter.com/trends/blue-tribe-products.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Indian-Style Food Products](https://www.trendhunter.com/trends/pataks-plantbased-range.md) - [Plant-Based Meat Delivery Services](https://www.trendhunter.com/trends/gooddot.md) - [Meatless Indian Meals](https://www.trendhunter.com/trends/shicken.md) - [Frozen Meat-Free Indian Meals](https://www.trendhunter.com/trends/plantbased-indian-meals.md) - [Stuffed Plant-Based Chicken Cutlets](https://www.trendhunter.com/trends/stuffed-chicken-range.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)