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# Tofu-Enhanced Plant-Based Meals
Nasoya Launches Plantspired—a Range That Emphasizes Healthy Eating

By Kalin Ned | Published 2020-09-01 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-meals
References: [prnewswire](https://www.prnewswire.com/news-releases/nasoya-to-debut-its-new-sub-brand-plantspired-product-line-at-natural-products-expo-west-2020-301012237.html) & [nasoya](http://www.nasoya.com/)

In the market for healthy and plant-based meals this year, Nasoya—"the nation's leading brand of tofu, plant-based, and Asian-inspired foods"—debuted a brand new range titled 'Plantspired.' The products in the lineup are vegan, made with non-GMO ingredients, and enhanced with Nasoya's Super Firm Tofu which is "high in plant-based protein."

First in Plantspired's plant-based meal range are the [plant-based sauces](https://www.trendhunter.com/trends/moving-mountains-superfoods-range). These include Classic Chili, Savory Bolognese, and Creamy Tikka Masala. Next is "the classic favorite" TofuBaked which is a [pre-cooked and pre-marinated block-style tofu](https://www.trendhunter.com/trends/cauldron-tofu-pieces) in Sesame Ginger and in Teriyaki flavors. The plant-based meal range also includes pre-cubbed Toss'ables in Garlic & Herb flavors, as well as Nasoya's most recent launch—the Superfood Skillets. These are "all-in-one skillets [that] are packed with 19-20 grams of protein each."

Image Credit: Nosoya

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 63% | Activity: 84% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Plant-based Sauces:** Innovative plant-based sauces featuring bold and classic flavors, enhanced with tofu-derived protein.
- **Pre-cooked Marinated Tofu:** Convenient, flavorful and firm pre-cooked tofu blocks with distinct flavor profiles, ideal for quick and easy meal preparation.
- **Superfood Skillets:** Highly nutritious all-in-one skillet meals loaded with protein and healthy ingredients, perfect for busy individuals seeking healthy and convenient meal options.

### Who This Affects Most

- **Plant-based Foods:** Innovative and healthy plant-based food brands emphasizing tofu's unique nutritional value, and creating new and exciting meal options.
- **Convenience Foods:** Innovative convenience food brands providing healthy and tasty pre-prepared options for busy consumers seeking to keep a healthy lifestyle.
- **Health and Wellness:** Innovative health and wellness brands utilizing plant-based proteins and other natural ingredients to create highly nutritious and health-focused meal options.

## Related on Trend Hunter

- [Premium Plant-Based Steaks](https://www.trendhunter.com/trends/plantspired-steak.md)
- [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md)
- [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md)
- [Flavor-Packed Tofu Meal Kits](https://www.trendhunter.com/trends/saucy-tofu-meal-kits.md)
- [AI Powered Tofu Chatbots](https://www.trendhunter.com/trends/aipowered-tofu-chatbot.md)
- [Tofu-Branded Women's Campaigns](https://www.trendhunter.com/trends/power-of-9-campaign.md)
- [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md)
- [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md)
- [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md)
