# Southern-Style Egg-Free Mayos Duke’s Plant-Based Mayo Builds on a Fan-Favorite Product By Michael Hemsworth | Published 2024-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-mayo References: [vegconomist](https://vegconomist.com/products-launches/dukes-plant-based-mayo-famous-southern-cult-favorite/) & [dukesmayo](https://dukesmayo.com/products/dukes-plant-based-mayo)  Duke’s Plant-Based Mayo is a vegan-friendly take on the brand's signature Southern-style condiment that's expected to grab the attention of a wide swath of consumers this spring. The product is crafted with an egg-free recipe that also has no sugar to give it both a vegan-friendly profile, while also being suitable for diabetics. The product is reported to have a flavor profile that's incredibly close to the original, which will come as welcome news to vegans and flexitarians alike to help them elevate their favorite recipes with a touch of creaminess and twang. President Joe Tuza commented on the Duke’s Plant-Based Mayo saying, "It’s the perfect choice for consumers seeking plant-based alternatives without compromising on taste. Our plant-based mayo represents our commitment to providing options that cater to the diverse dietary preferences of today’s consumers.” Image Credit: Duke's ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 24% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Mayo Innovation:** Creating egg-free mayo variations offers a vegan-friendly twist on classic condiments. - **Health-conscious Ingredients in Condiments:** Utilizing low-sugar recipes in condiments opens up options for diabetic consumers seeking flavorful alternatives. - **Authentic Flavor Replication in Vegan Products:** Achieving flavors remarkably close to original versions enhances the appeal of vegan alternatives for a broader consumer base. ### Who This Affects Most - **Condiment Manufacturing:** Incorporating plant-based ingredients in condiment production aligns with growing consumer demand for vegan options. - **Health Food Industry:** The introduction of low-sugar condiments caters to health-conscious consumers looking for diabetic-friendly food choices. - **Plant-based Food Sector:** Replicating authentic flavors in plant-based products bridges the gap for vegan-friendly offerings that appeal to wider audiences. ## Related on Trend Hunter - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md) - [Vegan Condiment Rebrandings](https://www.trendhunter.com/trends/hellmanns-plantbased-mayo.md) - [Allergy-Friendly Mayo Spreads](https://www.trendhunter.com/trends/soy-free-vegan-mayo.md) - [Oat-Based Vegan Mayos](https://www.trendhunter.com/trends/organic-vegan-mayo.md) - [Plant-Based Egg Salads](https://www.trendhunter.com/trends/plant-based-egg-salad.md) - [Southern-Inspired Mustards](https://www.trendhunter.com/trends/dukes.md) - [Value-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/notmayo.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Plant-Based Eggless Salads](https://www.trendhunter.com/trends/eggless-salad.md)