# Plant-Based Keto Bars Buff Bake's FuelBar + MCT Line is Keto-Friendly and Low in Sugar By Laura McQuarrie | Published 2019-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-keto References: [nosh](https://www.nosh.com/news/2019/buff-bake-launches-new-line-after-year-of-major-brand-moves) & [buffbake](https://buffbake.com/collections/fuel-bar) With the launch of its new [plant-based, keto-friendly](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) FuelBar + MCT line, Buff Bake is returning to its roots, as the brand launched its first nut butter products in 2014. Nuts are the first ingredient in the grab-and-go snack bars, which are [low in sugar](https://www.trendhunter.com/trends/trek-high-protein-bars) and offered in decadent flavors like Peanut Butter Cacao, Cinnamon Crunch and Vanilla Almond. For the creation of its FuelBars, Buff Bake found that many of its existing [better-for-you protein snacks](https://www.trendhunter.com/trends/kind-protein-max) did not suit the dietary needs of the people in its own office and set out to serve its own employees and an underserved group of consumers. The nourishing, gluten-free snack bars are enriched with MCT powder to curb cravings and naturally fuel the body. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Keto Bars:** Opportunity for brands to develop plant-based, keto-friendly snack bars to cater to health-conscious consumers. - **Nut Butter Products:** Potential for innovation in nut butter products, utilizing different flavors and ingredients to create unique offerings. - **MCT Enriched Snacks:** Emerging trend of incorporating MCT powder into snacks for its ability to curb cravings and provide natural fuel for the body. ### Industries Being Reshaped - **Healthy Snack Bars:** Opportunity for the healthy snack bar industry to expand its offerings to include plant-based, keto-friendly options. - **Nut Butter Industry:** Disruptive innovation opportunity for the nut butter industry to create new, flavorful options targeting a wider consumer base. - **Health and Wellness Industry:** Innovation potential for the health and wellness industry to develop and promote MCT enriched products as a natural fuel source. ## Related on Trend Hunter - [Keto-Friendly Power Bars](https://www.trendhunter.com/trends/keto-nut-seed-bars.md) - [Delicious Protein Keto Bars](https://www.trendhunter.com/trends/no-sugar-company.md) - [Nutty Low-Sugar Cookie Bars](https://www.trendhunter.com/trends/dark-chocolate-cookie-bar.md) - [Keto-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/peanut-butter-caramel-crunch.md) - [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md) - [Cookie Dough-Inspired Snack Bars](https://www.trendhunter.com/trends/core-keto-bar-chocolate-chip-cookie-dough.md) - [Maturely Flavored Nutrition Bars](https://www.trendhunter.com/trends/keto-krisp-dark-chocolate-almond-sea-salt.md) - [Keto-Friendly Plant-Based Snack Bars](https://www.trendhunter.com/trends/atlas-bar.md) - [Brain-Boosting Protein Bars](https://www.trendhunter.com/trends/plantpowered-protein-bar.md)