# Vegan Luncheon Meat Snacks OmniFoods & 7-Eleven Hawaii Launched Plant-Based Katsu Musubi By Katherine Pendrill | Published 2023-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-katsu-musubi References: [dining.staradvertiser](https://dining.staradvertiser.com/2023/06/columns/a-la-carte/sweet-treats-for-the-summer-heat/)  Just in time for summer, [7-Eleven Hawaii](https://www.trendhunter.com/trends/7eleven-hawaii-recipe-contest) has teamed up with [OmniFoods](https://www.trendhunter.com/trends/vegan-spam-musubi) to launch a new Plant-Based Katsu Musubi. For those unfamiliar, Spam Katsu Musubi is a classic Hawaiian snack made with Spam. While the dish is believed to have been created by a Japanese woman living in Hawaii, the dish was popularized by 7-Eleven in the 1990s. Now 7-Eleven Hawaii is making the snack more accessible to meat-free consumers by launching its first-ever Plant-Based Katsu Musubi. To create the vegan-friendly version of the dish, the convenience store brand teamed up with OmniFoods and leverage the brand's plant-based luncheon meat. This Spam-like product is made from soy, pea rice, and mushrooms so it looks very similar to the luncheon meat. As Debbie Lee Soon, 7-Eleven Hawaii’s Food [Innovation](https://www.trendhunter.com/trends/spicy-calabrian-pepperoni-sausage-pizza) and Development Manager explains, "This new addition to our menu allows us to continue our commitment to innovation while also accommodating the growing demand for plant-based alternatives." Image Credit: 7-Eleven Hawaii ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 56% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** Creating vegan-friendly versions of classic snacks to cater to the growing demand for plant-based alternatives. - **Convenience Store Innovations:** Partnering with plant-based brands to introduce innovative products into their convenience store menus. - **Meat-free Convenience Foods:** Developing plant-based luncheon meat alternatives to provide meat-free options for convenience store customers. ### Where This Applies - **Plant-based Food:** The plant-based food industry can explore creating vegan alternatives for popular meat-based snacks. - **Convenience Store:** Convenience store chains can collaborate with plant-based brands to offer innovative and diverse food options. - **Food Manufacturing:** Food manufacturers can focus on developing plant-based luncheon meat alternatives to cater to the demand for meat-free convenience foods. ## Related on Trend Hunter - [Meatless Slab Sushi](https://www.trendhunter.com/trends/vegan-spam-musubi.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Vegan Luncheon Meat Products](https://www.trendhunter.com/trends/food-brand-anew.md) - [Canned Pork Poke Bowls](https://www.trendhunter.com/trends/spam-musubi-bowl-and-spam-musubi.md) - [Canned Vegan Meats](https://www.trendhunter.com/trends/canned-vegan-meats.md) - [Spicy Meatless Sticks](https://www.trendhunter.com/trends/spicy-korean-stick.md) - [Versatile Vegan Ham Products](https://www.trendhunter.com/trends/vegan-ham-spicker-type-meat-sausage.md) - [D2C Plant-Based Tuna Deliveries](https://www.trendhunter.com/trends/kuleana-tuna.md) - [BOGO Musubi Promotions](https://www.trendhunter.com/trends/national-spam-musubi-day.md)