# Plant-Powered Jerky Snacks KRAVE Plant-Based Jerky is Made with Peas & Fava Beans By Laura McQuarrie | Published 2020-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-jerky References: [prnewswire](https://www.prnewswire.com/news-releases/krave-rings-in-2020-with-new-plant-based-jerky-and-pork-rinds-300986182.html) & [kravejerky](http://www.kravejerky.com/) [KRAVE](https://www.trendhunter.com/trends/krave) creates a variety of beef, pork and chicken jerky products that appeal to everyday snackers and health-conscious consumers alike, and KRAVE Plant-Based Jerky was created specifically for those who want more plant-based foods in their diet. The [plant-based jerky snacks](https://www.trendhunter.com/trends/la-vie-salami-sticks)—available in Smoked Chipotle and Korean BBQ varieties—are prepared with [peas and fava beans](https://www.trendhunter.com/trends/beanvivo), offering eight grams of protein per serving, which KRAVE identifies as "an eating experience and nutritional profile superior to any vegan jerky currently on the market." Jimmy McClain, KRAVE Brand Manager, describes KRAVE Plant-Based Jerky as "a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days." Image Credit: KRAVE ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Jerky Snacks:** Plant-based jerky snacks are gaining popularity as more consumers seek out meat alternatives. - **Pea and Fava Bean Protein:** Pea and fava bean protein is becoming a popular ingredient in plant-based jerky snacks, offering a high protein content. - **Customized Portable Snacks:** Consumers are demanding more portable snacks tailored to their specific diets, creating opportunities for innovative products. ### Where This Applies - **Jerky Snack Industry:** The jerky snack industry is being disrupted by the rise of plant-based jerky snacks, offering more options for health-conscious consumers. - **Meat Alternatives Industry:** The meat alternatives industry is seeing growth as more consumers choose plant-based options like pea and fava bean protein jerky snacks. - **Healthy Snack Food Industry:** The healthy snack food industry is experiencing innovation with the development of customized portable snacks that cater to specific dietary needs. ## Related on Trend Hunter - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Better-For-You Beef Jerky](https://www.trendhunter.com/trends/krave.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Sweet Potato Jerky Snacks](https://www.trendhunter.com/trends/sweet-potato-jerky.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Jackfruit Jerky Snacks](https://www.trendhunter.com/trends/jackfruit-jerky.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md)