# Plant-Based Jelly Snacks Oddball World is Preparing to Release a New Take on a Nostalgic Dessert By Kalin Ned | Published 2023-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-jelly-snacks References: [eater](https://www.eater.com/23547001/ken-albala-the-great-gelatin-revival-book-q-and-a-jelly-cake-aspic-trend-jell-o) & [instagram](https://www.instagram.com/oddball.world/)  According to Eater, "jelly is ready for its redemption arc" and this certainly might be the case judging by a new brand that claims to offer plant-based jelly snacks to consumers. Still in its launching phases, [Oddball World's](https://www.trendhunter.com/trends/jelly-desserts) product is "coming soon" but curious consumers may get a glimpse of what the offering will look like from the brand's Story Highlights on Instagram. Oddball World reveals that its plant-based jelly snacks are made with only [two ingredients](https://www.trendhunter.com/trends/solely-fruit-snacks), potentially hinting at some health-focused, free-from dimension of the indulgence. With its bright graphics, the brand is sure to capture attention, as well. Given the nostalgic feel of this dessert, the plant-based jelly snacks will, without a doubt, appeal to different age demographics. Image Credit: Oddball World ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 49% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Desserts:** There is an opportunity for disruptive innovation in creating more plant-based alternatives for desserts. - **Health-focused Snacks:** Creating snack options with fewer and more natural ingredients would bring the focus on health and wellness and bring innovation in the snack industry. - **Nostalgic Food Redefined:** There is an opportunity to take nostalgic foods and give them a modern twist to appeal to different demographics. ### Who This Affects Most - **Food and Beverage Industry:** The food and beverage industry could introduce more plant-based and natural snacks to cater to the growing demand for healthier food options. - **Plant-based Products Industry:** There is an opportunity to explore alternative ingredients and create more plant-based options for various products, including desserts. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the growing demand for healthier snacks and desserts and develop new innovative products for consumers. ## Related on Trend Hunter - [Superfood Jelly Snacks](https://www.trendhunter.com/trends/jelly-desserts.md) - [Jiggly Fruit Snacks](https://www.trendhunter.com/trends/jiggly-fruit-snacks.md) - [Next-Gen Gelatin Desserts](https://www.trendhunter.com/trends/gelee.md) - [Plant-Based Jelly Snack Pouches](https://www.trendhunter.com/trends/dally.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Sugar-Free Vegan-Friendly Jelly Mixes](https://www.trendhunter.com/trends/mcdougalls-vegan-jelly.md) - [Carbon-Neutral Plant-Based Gummies](https://www.trendhunter.com/trends/plantbased-gummies.md) - [Plant-Based Springtime Gummy Candies](https://www.trendhunter.com/trends/katjes-wild-free.md) - [Kid-Friendly Jelly Fruit Snacks](https://www.trendhunter.com/trends/dole-kids-jelly.md)