# Plant-Based Iron-Fortified Gummies Lubrizol Unveil Its Gummies for Increasing Iron Defficiency By Mickey Phoon | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-ironfortified-gummies References: [lubrizol](https://www.lubrizol.com/Health/Nutraceuticals/Products/Lipofer-microcapsules)  [Lubrizol](https://www.trendhunter.com/trends/lubrizol) has revealed its latest plant-based iron-fortified gummies called LIPOFER. Isabel Gómez, Global Marketing Manager for LLS Health's nutraceutical business, said: "Most iron-fortified gummies are able to contain only 3-5 mg iron per gummy due to the metallic off taste and other formulation challenges. With LIPOFER, consumers may take the full recommended daily dose in a single, flavorful, once-per-day product." LIPOFER is made as a microencapsulated source of iron with proven effectiveness, designed to reduce iron's reactivity while providing high bioavailability and minimizing side effects such as stomach upset. The gummies are flavorful and [pectin-based](https://www.trendhunter.com/trends/center-filled-gummies), fulfilling consumers' need for a daily increase in iron. As iron is one of the vital minerals in the human body, having adequate iron will result in reduced fatigue, supported normal cognitive function, improved physical performance, and more. LIPOFER is available for purchase. Image Credit: Lubrizol ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 35% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Iron-fortified Products:** Creating other nutraceutical and supplement products that use plant-based iron fortification can cater to vegetarian, vegan, and other dietary restricted consumers. - **Microencapsulation:** Exploring the use of microencapsulation as a solution for enhancing the efficacy of active ingredients in various markets such as pharmaceuticals, cosmetics, and nutraceuticals. - **Flavored Dietary Supplments:** Developing flavorful dietary supplements that cater to consumers' palates for optimal product consumption. ### Who This Affects Most - **Nutraceuticals:** This product may expand the nutraceutical market by addressing iron deficiency in a tasty and convenient manner. - **Food and Beverage:** The food and beverage industry can use LIPOFER's technology to create iron-fortified foods and beverages. - **Pharmaceuticals:** Microencapsulation technology used in LIPOFER can be applied to drug delivery, providing an improved drug efficacy solution. ## Related on Trend Hunter - [Iron-Rich Gummies](https://www.trendhunter.com/trends/iron-gummies.md) - [Chewable High-Iron Supplements](https://www.trendhunter.com/trends/delightful-iron.md) - [Body-Boosting Gummy Supplements](https://www.trendhunter.com/trends/bodyboosting-gummy-supplements.md) - [Three-in-One Energy Support Supplements](https://www.trendhunter.com/trends/megafood-iron-energy-gummies.md) - [Iron-Formulated Kids Multivitamins](https://www.trendhunter.com/trends/one-a-day-kids-multi-with-iron.md) - [Gentle Iron Chewables](https://www.trendhunter.com/trends/olly-delightful-iron.md) - [Extra-Strength Iron Supplements](https://www.trendhunter.com/trends/blueiron-high-strength-drops.md) - [Women-Targeted Iron Supplements](https://www.trendhunter.com/trends/iron-supplement.md) - [Kid-Friendly Iron Chews](https://www.trendhunter.com/trends/iron-supplements-for-kids.md)