# Chocolate-Flavored Plant-Based Ice Cream Baskin-Robbins Introduced Two Plant-Based Ice Creams By Ell Smith | Published 2019-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-ice-creams References: [chewboom](https://www.chewboom.com/2019/07/25/baskin-robbins-unveils-two-new-plant-based-non-dairy-flavors/) & [baskinrobbins](http://www.baskinrobbins.ca/) Fast food restaurants are embracing [plant-based alternatives](https://www.trendhunter.com/trends/over-the-moo1), as consumers demand healthy and eco-friendly options -- [Baskin-Robbins](https://www.trendhunter.com/trends/nondairy-smoothies) is the latest QSR to join this movement, as the company now offers two [plant-based ice creams](https://www.trendhunter.com/trends/pols-ice-cream). The two new flavor options include Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme, both of which boast the same bold and delicious flavor profile the brand is known for. One of the options features a cookie dough-like flavor profile, while the other focuses more on he chocolate flavor. Baskin-Robbins is aware that a lot of consumers may be skeptical of the new plant-based options, and in light of this, the chain is offering a free taste test on August 4th. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Alternatives:** The growing demand for healthy and eco-friendly options presents disruptive innovation opportunities for the food industry to create innovative plant-based products. - **Non-dairy Ice Cream:** The introduction of non-dairy ice cream flavors by Baskin-Robbins indicates a trend towards catering to lactose-intolerant and vegan consumers, prompting opportunities for expansion in the non-dairy ice cream industry. - **Taste Testing Events:** The offering of a free taste test by Baskin-Robbins highlights a trend in the food industry to engage consumers and build trust through direct sampling experiences, creating opportunities for other companies to promote their new products. ### Industries Being Reshaped - **Fast Food Restaurants:** The adoption of plant-based alternatives by fast food restaurants demonstrates a trend that creates opportunities for innovative and sustainable menu offerings in the fast food industry. - **Dairy-free Products:** The introduction of non-dairy ice cream flavors by Baskin-Robbins reflects a trend in the food industry towards meeting the increasing demand for dairy-free products, opening up opportunities for companies to develop and market innovative non-dairy alternatives. - **Food Sampling Events:** The free taste test event organized by Baskin-Robbins represents a trend in the food industry to create engaging and interactive experiences for consumers, presenting opportunities for other food companies to host similar events for product promotion. ## Related on Trend Hunter - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Fruit-Forward Dairy-Free Smoothies](https://www.trendhunter.com/trends/nondairy-smoothies.md) - [Chocolate Almondmilk Desserts](https://www.trendhunter.com/trends/plant-based-frozen-dessert.md) - [Hemp-Based Ice Creams](https://www.trendhunter.com/trends/hemp-based-ice-cream.md) - [Animal-Free Ice Cream Sandwiches](https://www.trendhunter.com/trends/brave-robot-x-coolhaus.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Plant-Based QSR Collections](https://www.trendhunter.com/trends/shake-shack-5.md) - [Oat Milk-Based Vegan Desserts](https://www.trendhunter.com/trends/vegan-frozen-dessert-line.md) - [Non-Dairy Chocolate Custards](https://www.trendhunter.com/trends/shake-shack-notco.md)