# Plant-Based Hydration Drink Expansions REZ Drinks are Launching at 500 Publix Locations By Michael Hemsworth | Published 2021-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-hydration-drink References: [bevnet](https://www.bevnet.com/news/2021/rez-plant-based-hydration-now-in-participating-publix-stores) & [rezbev](https://www.rezbev.com) The REZ plant-based hydration drinks are being given a wider launch to help make them more accessible to the growing number of consumers in search of a way to stay fueled throughout the day. The drinks will be launching at roughly 500 [Publix](https://www.trendhunter.com/trends/doctor-ds-sparkling-probiotic) Supermarket locations in the Southeast United States on or around May 19th in its three signature flavors. The diabetic-friendly drinks play on the continued popularity of products that highlight [immune support](https://www.trendhunter.com/trends/sciencebacked-wellness) amongst consumers seeking to maintain during good health in the ongoing pandemic. The REZ plant-based hydration drinks have surged in popularity over the last year and are likely to become a favorite amongst a wider range of consumers with this latest launch. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Hydration Drinks:** There is an increasing demand for plant-based hydration drinks and companies should continue to develop and market these products. - **Immune-boosting Beverages:** The COVID-19 pandemic has led to a growing demand for beverages that offer immune support, signaling a significant opportunity for businesses to innovate in this area. - **Wider Accessibility:** Making products more widely accessible by launching in multiple retail locations is a trend that companies should follow to keep up with growing demand among consumers. ### Who This Affects Most - **Plant-based Beverages:** Companies in the plant-based beverage industry can develop new and tasty flavors to cater to the demand for these products. - **Food and Beverage Retail:** Retailers can explore the opportunity to stock and promote plant-based hydration drinks and immune-boosting beverages in store and online. - **Health and Wellness:** There is a potential for health and wellness companies to develop their own signature plant-based hydration drinks and immune-boosting beverages to cater to the growing demand among consumers. ## Related on Trend Hunter - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Multifunctional Hydrating Beverages](https://www.trendhunter.com/trends/complete-hydration.md) - [Electrolyte Drink-Brand Expansions](https://www.trendhunter.com/trends/electrolyte-drink-brand.md) - [Hydration Solution Expansions](https://www.trendhunter.com/trends/cure-hydration-expands.md) - [Icy Dessert Hydration Drinks](https://www.trendhunter.com/trends/recover-180-hydration-drinks.md) - [Energizing Hydration Drinks](https://www.trendhunter.com/trends/play-mode.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Hydrating Sparkling Beverages](https://www.trendhunter.com/trends/recoup-beverage.md)