# Plant-Based Hard-Boiled Eggs Wunder Eggs are Free From Cholesterol & Made Without Chickens By Laura McQuarrie | Published 2023-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-hardboiled-eggs References: [triplepundit](https://www.triplepundit.com/story/2023/new-plant-based-foods-2023/764226) & [craftycounter](https://www.craftycounter.com/)  Crafty Counter is bringing the first [plant-based hard-boiled eggs](https://www.trendhunter.com/trends/the-gym-kitchen-hard-boiled-eggs) to the US market and they rival the look, taste and texture of chicken eggs with nuts. Wunger Eggs boast zero cholesterol and they make the most of simple, whole-food ingredients to mimic the colorful yolk and white outer portion. The nutrient-dense egg alternatives are ready to be eaten on their own or incorporated into a wide range of breakfasts, lunches and dinners. As the worst avian flu outbreak persists, egg prices are skyrocketing. Fortunately, consumers who find themselves in search of alternate options are now spoiled for choice when it comes to [plant-based eggs](https://www.trendhunter.com/trends/the-bridge-1). Later on in the year, the brand is set to launch a [vegan alternative to egg white patties](https://www.trendhunter.com/trends/lasenor-emul). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 43% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Eggs:** Crafty Counter's Wunder Eggs offer a plant-based alternative to chicken eggs, presenting an opportunity for sustainable and ethical options. - **Nut-based Products:** With the use of nuts to replicate the taste and texture of chicken eggs in Wunder Eggs, the trend of using nuts in alternative food products continues to grow. - **Egg Alternative Market:** Crafty Counter's launch of plant-based hard-boiled eggs and an upcoming vegan egg white patty option reflects the growth and potential of the egg alternative market. ### Industries Being Reshaped - **Food Industry:** Crafty Counter's Wunder Eggs disrupts the food industry by offering a plant-based alternative to chicken eggs as concerns over avian flu and the ethics of egg production grow among consumers. - **Alternative Protein Industry:** The launch of Wunder Eggs reflects a growing trend of consumers looking for alternative protein options, increasing opportunities for innovation in this industry. - **Sustainability Industry:** Plant-based eggs, like Wunder Eggs, offer a sustainable solution to traditional chicken eggs, presenting disruptive innovation opportunities for sustainable food production and consumption. ## Related on Trend Hunter - [Plant-Based Hard-Boiled Eggs](https://www.trendhunter.com/trends/plant-based-hard-boiled-egg.md) - [Ready-to-Eat Vegan Deviled Eggs](https://www.trendhunter.com/trends/vegan-deviled-egg.md) - [Plant-Based Eggless Salads](https://www.trendhunter.com/trends/eggless-salad.md) - [Mixable Egg Alternatives](https://www.trendhunter.com/trends/plant-based-eggs.md) - [Plant-Based Egg Patties](https://www.trendhunter.com/trends/the-patty-one-by-yo-egg.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md) - [Plant-Based Japanese Eggs](https://www.trendhunter.com/trends/ever-egg.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md)