# Folded Egg Alternatives JUST Egg's Plant-Based Egg Replacement Now Comes in a Folded Format By Laura McQuarrie | Published 2020-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-egg-replacement References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/15261-plant-based-folded-eggs-set-to-land-in-the-freezer-aisle) & [ju.st](https://www.ju.st/en-us) Up until now, consumers have only been able to purchase [JUST](https://www.trendhunter.com/trends/egg-free-breakfast-bites) Egg—a plant-based egg replacement made with mung beans—in a bottle for making plant-based scrambles and more. Some of the suggested recipes include everything from crepes to "momlets," plus plenty of other options for making the most of the product by stacking, stir-frying or whisking it. Ear Just, the maker of the JUST Egg, is now introducing a new [plant-based egg alternative](https://www.trendhunter.com/trends/the-bridge-1) that comes in a folded format that's easy to use. These folded products promise to be especially appealing for [toast and sandwich breakfasts](https://www.trendhunter.com/trends/frozen-omelettes), as they are not liquid and require no scrambling. The plant-based egg replacement is also made with mung bean protein and boasts seven grams of protein. Image Credit: Eat Just ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Folded Plant-based Egg Alternatives:** The introduction of folded plant-based egg alternatives provides a convenient and mess-free option for consumers, opening up opportunities for grab-and-go breakfast options or easy meal prepping. - **Expanding Plant-based Egg Market:** The availability of plant-based egg alternatives in folded format taps into the growing demand for plant-based products, presenting opportunities for companies to innovate and expand in the plant-based food market. - **Convenience and Versatility of Folded Egg Products:** The folded egg products offer convenience and versatility for consumers, creating opportunities for new product development in various industries such as fast food, meal kit services, and cafes. ### Where This Applies - **Plant-based Food Industry:** The introduction of folded plant-based egg alternatives is a disruptive innovation opportunity for the plant-based food industry to offer more diverse and easy-to-use products. - **Fast Food Industry:** Folded plant-based egg alternatives present a disruptive innovation opportunity for the fast food industry to cater to the increasing demand for plant-based breakfast options, enhancing their menu offerings. - **Meal Kit Services:** The availability of folded plant-based egg alternatives creates a disruptive innovation opportunity for meal kit services to incorporate convenient and healthy breakfast options into their product offerings. ## Related on Trend Hunter - [Mixable Egg Alternatives](https://www.trendhunter.com/trends/plant-based-eggs.md) - [UK Plant-Based Egg Debuts](https://www.trendhunter.com/trends/just-egg-1.md) - [Plant-Based Japanese Eggs](https://www.trendhunter.com/trends/ever-egg.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Microwavable Vegan Eggs](https://www.trendhunter.com/trends/no-egg-egg.md) - [Frozen Eggless Scrambles](https://www.trendhunter.com/trends/zero-egg-scoopable-scramble.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Legume-Laden Egg Substitutes](https://www.trendhunter.com/trends/egg-substitutes.md) - [Plant-Based Egg Alternatives](https://www.trendhunter.com/trends/the-bridge-1.md)