# Meatless Meal Challenges Gardein's Plant-Based Double Take Challenge Inspires Meatless Cooking By Laura McQuarrie | Published 2021-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-double-take References: [prnewswire](https://www.prnewswire.com/news-releases/gardein-kicks-off-plant-based-double-take-challenge-on-national-look-alike-day-301272703.html) & [gardein](http://www.gardein.com/) To mark National Look Alike Day, [Gardein](https://www.trendhunter.com/trends/gardein-ultimate-plantbased) created the Plant-Based Double Take Challenge to inspire people to swap out meat for a meatless option in their favorite dishes. Gardein is helping to inspire people at home with The Potash Twins, also known as the [Food Network's](https://www.trendhunter.com/trends/tindle-plant-based-chicken) Takeout Twins. As part of the initiative, 10 winners will get their chance to virtually join the Takeout Twins for a virtual cooking class and dinner. Making meatless meals is simpler than ever thanks to Gardein's products and the twins are showing just how easy this process is with a range of four [plant-based recipes](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign). These include inspiring creations like Chick'n Parm Bites with Gardein Crispy Golden Chick'n Nuggets. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Cooking:** Creating meatless versions of favorite dishes sparks inspiration and more demand for plant-based options. - **Virtual Cooking Classes:** Virtual cooking and dining experiences are on the rise and offer new opportunities for engagement and education. - **Meat Substitutes:** More consumers are exploring meat substitutes as a sustainable and healthy alternative to traditional meat products. ### Sectors Adopting This - **Food & Beverage:** Food and beverage companies can explore new plant-based product lines and virtual culinary experiences for consumers. - **Hospitality:** The hospitality industry can create plant-based menus and virtual cooking classes to cater to the growing demand for meatless options. - **Health & Nutrition:** The health and nutrition industry can promote the benefits of plant-based diets and explore innovative meat substitute products. ## Related on Trend Hunter - [Meatless Game Day Spreads](https://www.trendhunter.com/trends/meatless-game-day-spreads.md) - [Plant-Based Summertime Appetizers](https://www.trendhunter.com/trends/gardein-ultimate-plantbased.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Ready-to-Eat Plant-Based Meals](https://www.trendhunter.com/trends/vegetarian-meal-options.md) - [Gourmet Meatless Dishes](https://www.trendhunter.com/trends/tindle-plant-based-chicken.md) - [Fermented Vegetable Meat Alternatives](https://www.trendhunter.com/trends/grubby-and-symplicity.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md) - [Plant-Based Valentine's Menus](https://www.trendhunter.com/trends/plantbased-valentines.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)