# Vegan-Friendly Dip Products These New Holy Moly Plant-Based Dips Come in Two Flavors By Michael Hemsworth | Published 2022-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-dips References: [foodbev](https://www.foodbev.com/news/holy-moly-adds-two-new-plant-based-dips-to-line-up/) & [holymolydips](https://holymolydips.com)  These new Holy Moly plant-based dips are being launched by the brand in the UK as some creamy yet [vegan-friendly options](https://www.trendhunter.com/trends/dairylea-plantbased-dunkers) for consumers to pick up. The new dips come in two flavor varieties including [Smoky Garlic Aioli](https://www.trendhunter.com/trends/toom-original-garlic-dip) and Tzatziki, which are both crafted with plant-based recipes with no artificial ingredients in the mix. the products are being rolled out at Waitrose locations at a price point of £2.50 for a 170-gram pack. Co-Founder Tom Walker spoke further on the new Holy Moly plant-based dips saying, "Our principles around wholesome, quality ingredients and delicious homemade taste give us a genuine point of difference in dips for consumers across the board. We are becoming increasingly discerning about taste and what goes into our food – whether you are vegan, or not there is a trend towards simple ingredients with authentic foodie credentials and the Holy Moly range taps into that insight." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dips:** There is an opportunity for food manufacturers to create more flavorful and healthy plant-based dip options for consumers looking for healthier and environmentally conscious snacks. - **Vegan Convenience Foods:** Consumers are looking for easy, delicious, and healthy vegan food options that cater to their busy lifestyles, therefore businesses can create more plant-based meal solutions and snacks that satisfy these requirements. - **Clean Label Products:** There is an opportunity for more food manufacturers to produce clean label products with no artificial ingredients or preservatives that cater to health-conscious consumers looking for transparent and healthier foods. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can tap into the growing demand for plant-based, vegan options by investing in research and development of products that cater to this trend. - **Retail:** Retailers can capitalize on the trend towards vegan and plant-based foods by offering a wide range of products that cater to this growing segment of consumers. - **Health and Wellness:** Businesses in the health and wellness industry can tap into the growing demand for clean label food products and vegan convenience foods, by offering more healthy snack options and plant-based meal solutions that cater to health-conscious consumers. ## Related on Trend Hunter - [Clean Plant-Based Aiolis](https://www.trendhunter.com/trends/aioli-dips.md) - [Delicious Plant-Based Dips](https://www.trendhunter.com/trends/plantbased-dips1.md) - [Heat-and-Eat Cheese Dips](https://www.trendhunter.com/trends/cheesy-hot-serves.md) - [Versatile All-Natural Cooking Sauces](https://www.trendhunter.com/trends/sauce-range.md) - [Chip-Paired Guacamole Dips](https://www.trendhunter.com/trends/guacamole-chip-dip-snack-pot.md) - [Cheese-Inspired Vegan Dips](https://www.trendhunter.com/trends/plantbased-dip.md) - [Creamy Plant-Based Snack Dips](https://www.trendhunter.com/trends/the-simple-root-dips.md) - [Non-Traditional Avocado Dips](https://www.trendhunter.com/trends/wholly-avocado.md) - [Clean-Label Vegetable Dips](https://www.trendhunter.com/trends/veggie-dip.md)