# Cheese-Inspired Vegan Dips The Violife Plant-Based Dips Come in Three Options By Michael Hemsworth | Published 2022-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-dip References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-06-21T09%3A23%3A35) & [violifefoods](https://violifefoods.com)  These Violife plant-based dips are a lineup of [vegan-friendly products](https://www.trendhunter.com/trends/dairylea-plantbased-dunkers) for consumers to enjoy with their favorite chips, crackers and more. The dips come in three options including French Onion, Spinach & Artichoke and Ranch, which are each characterized by their vegan-friendly recipe. The dips are each formulated with a range of simple ingredients and are arriving at Whole Foods Market locations. Senior Brand Manager Debra You commented on the new Violife plant-based dips saying, "Consumers love the taste and convenience of dips, and we are excited to bring Violife’s delicious plant-based take on these [classic flavors](https://www.trendhunter.com/trends/deans-dip) to life! We know that these new dips will appeal to consumers across the country, whether they are vegan, dairy-free or curious about plant-based foods.” ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dips for Non-vegans:** Opportunity to develop and market more plant-based options for traditionally non-vegan products. - **Simple Ingredients for Bold Flavors:** Opportunity to create products with emphasis on fewer, high-quality ingredients. - **Convenience Food for Busy Lifestyles:** Opportunity to innovate products that appeal to consumers who value both taste and convenience. ### Where This Applies - **Food and Beverage:** Opportunity for companies to expand their plant-based product offerings. - **Grocery Retail:** Opportunity to increase plant-based options in-store and online. - **Health and Wellness:** Opportunity to market products that appeal to consumers who prioritize plant-based diets and clean ingredients. ## Related on Trend Hunter - [Delicious Plant-Based Dips](https://www.trendhunter.com/trends/plantbased-dips1.md) - [Cooking-Ready Vegan Cheeses](https://www.trendhunter.com/trends/vegan-cheese-products.md) - [Creamy Plant-Based Snack Dips](https://www.trendhunter.com/trends/the-simple-root-dips.md) - [Vegan-Friendly Dip Products](https://www.trendhunter.com/trends/plantbased-dips.md) - [Fermented Vegan Cashew Dips](https://www.trendhunter.com/trends/creamy-cashew-dips.md) - [Soy-Free Vegan Soft Cheeses](https://www.trendhunter.com/trends/le-rond-camembert.md) - [Camembert-Inspired Vegan Cheeses](https://www.trendhunter.com/trends/violife-le-rond-camembert-flavour.md) - [Sour Cream-Based Dip Products](https://www.trendhunter.com/trends/daisy-dips.md) - [Dairy-Free Sour Cream Dips](https://www.trendhunter.com/trends/sour-cream-and-onion-dip.md)