# Plant-Based Deli Alternatives Woolworth's Vegetarian Cold Cuts are Derived from Pea Proteins By Jana Pijak | Published 2019-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-deli References: [woolworths.co.za](https://www.woolworths.co.za/cat?Ntt=cold%20cuts&Dy=1) [Woolworth's](https://www.trendhunter.com/trends/woolworths) plant-based deli range consists of seven delicious flavors that are completely meat-free. The South African supermarket's Vegetarian Cold Cuts line is made from natural pea proteins which are a rich source of iron and beneficial for heart health and digestion. Woolworth's plant-based deli products are infused with artisan ingredients like pistachio, bell peppers, gherkins and garden vegetables along with smoky and rustic flavors. Each [pea-based deli pack](https://www.trendhunter.com/trends/pea-protein-mince) is diet-friendly and ethically sourced, appealing to vegetarians who seek a suitable source of protein that is completely meatless. Additionally, this deli product range is soy-free and made with free-range eggs, making it a responsible choice for those seeking a more [sustainable cold cut alternative](https://www.trendhunter.com/trends/la-vie-salami-sticks) to traditional meat products. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Deli Alternatives:** Opportunity for disruptive innovation by developing unique plant-based deli products that appeal to vegetarians seeking a meat-free source of protein. - **Artisan Ingredients:** Opportunity for disruptive innovation by incorporating artisan ingredients like pistachio, bell peppers, and gherkins into plant-based deli products for added flavor and appeal. - **Sustainable Cold Cut Alternatives:** Opportunity for disruptive innovation by creating soy-free, ethically sourced, and free-range egg-based cold cut alternatives that are more sustainable than traditional meat products. ### Who This Affects Most - **Supermarkets:** Opportunity for disruptive innovation by introducing and promoting plant-based deli alternatives to cater to the increasing demand for meat-free options among consumers. - **Food Manufacturing:** Opportunity for disruptive innovation by developing new technologies and processes to produce high-quality plant-based deli products with unique flavors and textures. - **Health and Wellness:** Opportunity for disruptive innovation by creating plant-based deli alternatives that are rich in iron, beneficial for heart health and digestion, appealing to health-conscious consumers. ## Related on Trend Hunter - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Vegan-Friendly Deli Ranges](https://www.trendhunter.com/trends/plantbased-mortadellas.md) - [Mycelium-Based Deli Meats](https://www.trendhunter.com/trends/plantbased-deli-meats.md) - [Functional Affordable Plant-Based Foods](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system.md) - [Plant-Powered Ham Slices](https://www.trendhunter.com/trends/ham-alternative.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Non-Processed Meat Alternatives](https://www.trendhunter.com/trends/vegchop.md)