# Nutritious Dairy Alternatives Nestlé Debuted a New Line of Plant-Based and Lactose-Free Products By Grace Mahas | Published 2020-08-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-dairy-alternatives References: [dairyreporter](https://www.dairyreporter.com/Article/2020/08/13/Nestle-continues-to-expand-plant-based-dairy-alternatives-portfolio) As plant-based foods continue to become more mainstream, [Nestlé](https://www.trendhunter.com/trends/nestle-1) is leveraging the emerging market with its new series of plant-based dairy alternatives. The new series includes a pea-based beverage under the Brazil Nesfit brand that boasts the same amount of protein and calcium as cow's milk and is fortified with both vitamin A and D. The brand claims that pea is one of the most eco-friendly resources to create plant-based protein, and Nestlé was able to create a delicious, shelf-stable product with a reduced sugar content compared to competitors. This isn't the first pea-based beverage from the Nestlé brand. In 2019 and 2020, the brand debuted an oat and pea-based beverage in a carton format in Brazil alongside an oat- and pea-based beverage with Nesquick chocolate flavor across the United States. The brand is committed to increasing its plant-based dairy alternatives portfolio with a [Starbucks](https://www.trendhunter.com/trends/non-dairy-coffee-enhancer) non-dairy creamer partnership in the United States, a vegan Carnation condensed milk alternative in the UK, and a range of non-dairy cheeses. Image Credit: Nestlé ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Growing Demand for Plant-based Dairy Alternatives:** Opportunity for companies to develop innovative and eco-friendly plant-based products that match the nutritional value of traditional dairy. - **Expansion of Pea-based Beverages:** Potential for continued growth and innovation in the development of pea-based beverages as a sustainable and nutritious dairy alternative. - **Partnerships and Collaborations in the Non-dairy Industry:** Opportunity for companies to form strategic partnerships and collaborations to expand their non-dairy product offerings. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to capitalize on the growing demand for plant-based dairy alternatives. - **Plant-based Protein:** Potential for the plant-based protein industry to further develop and market pea-based products as a sustainable and health-conscious alternative to traditional dairy. - **Non-dairy Alternatives:** Opportunity for companies in the non-dairy market to innovate and expand their product lines with plant-based alternatives to dairy. ## Related on Trend Hunter - [Plant-Based Milk Beverages](https://www.trendhunter.com/trends/nestle-1.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Lactose-Free Protein Powders](https://www.trendhunter.com/trends/nestle-3.md) - [Revolutionary Plant-Based Milks](https://www.trendhunter.com/trends/the-silk-nextmilk.md) - [Hybrid Oat Milks](https://www.trendhunter.com/trends/lactantia-milk-n-oats.md) - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Animal-Free Milk Alternatives](https://www.trendhunter.com/trends/betterland-cowfree-milk.md) - [Dairy-Free Coffee Enhancers](https://www.trendhunter.com/trends/non-dairy-coffee-enhancer.md) - [Plant-Based Whole Milks](https://www.trendhunter.com/trends/plantbased-whole-milk.md)