# Plant-Based Coloring Crayons Plant-Based Crayons are a Safe Coloring Alternative for Children By Elena Rahman | Published 2021-04-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-crayons References: [japantrendshop](https://www.japantrendshop.com/mizuiro-vegetable-crayons-p-4417.html) & [oyasai-crayon](https://oyasai-crayon.com/) Japanese graphic designer Naoko Kimura has invented toxin-free plant-based crayons made from vegetables. The line of plant-based crayons led to the creation of mizuiro.inc, where Naoka Kimura launched her zero-waste crayons. Kimura took a 'children first' approach to develop her [natural crayons](https://www.trendhunter.com/trends/woset) and ensure safe play for the young artists. The crayons are made with all-natural ingredients and are safe for potential ingestion. They are made of [solid rice bran wax](https://www.trendhunter.com/trends/soft-solids-1) and liquid rice bran oil, which are both by-products of the rice polishing process. Crushed fruit and vegetable powder and [certified food coloring](https://www.trendhunter.com/trends/oterra-and-seprify) are added to the rice mixture to give the crayons their colors. The crayons come in a box of 10 different shades, each of which is given a fun name after the fruit or vegetable that helped produce it. Image Credit: Designboom ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 4% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Toxin-free Crayons:** Developing toxin-free crayons from natural ingredients, such as vegetables, to ensure safe play for children is a potential area of disruptive innovation. - **Zero-waste Products:** Creating zero-waste products, such as plant-based crayons made from by-products of the rice polishing process, is a potential area of disruptive innovation. - **Natural Food Coloring:** Using natural food coloring from crushed fruit and vegetable powder to color crayons is a potential area of disruptive innovation in creating safer art supplies for children. ### Where This Applies - **Toy Industry:** The toy industry could potentially improve their product offerings by producing safer and eco-friendly art supplies for children. - **Food Industry:** The food industry could potentially innovate in producing natural food coloring to be used in safer and more sustainable art supplies for children. - **Beauty and Personal Care Industry:** The beauty and personal care industry could potentially expand their product offerings to include natural and safe art supplies for children, utilizing their knowledge of natural ingredients and formulations. ## Related on Trend Hunter - [Wood-Crafted Eco-Friendly Crayons](https://www.trendhunter.com/trends/forest-crayon.md) - [Plant-Based Color Systems](https://www.trendhunter.com/trends/exberry.md) - [Plant-Based Food Coloring Ranges](https://www.trendhunter.com/trends/natural-colors-by-prodalim.md) - [Plant Pigment Beauty Sticks](https://www.trendhunter.com/trends/fluency-beauty.md) - [Eco-Friendly Pencils](https://www.trendhunter.com/trends/sprout-worlds-plantable-pencils.md) - [Plant Pigment Lipsticks](https://www.trendhunter.com/trends/le-rouge-francais.md) - [Sweet Potato Food Colorings](https://www.trendhunter.com/trends/exberry-organics-brilliant-pink.md) - [Kid-Friendly Biobased Tableware](https://www.trendhunter.com/trends/biobased-tableware.md) - [Plant-Based Candle Collections](https://www.trendhunter.com/trends/plantbased-candle-collections.md)